Question

Topic: Branding

What Is The Right Colour For My Kind Of Business?

Posted by zeniswise on 6/30/2014 at 11:56 PM ET 25 Points
I'm planning on opening pastry shop ... Mainly contemporary looking place. Also the food is contemporary and creative along with some classics

I thought of my business name and logo to be black background and white writing to give that contemporary look. But wasn't sure if I should because it a common colour combo for a lot of businesses. I was wondering if I should add a colour to set myself apart?

If yes, then what colours work well with black and white?
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by saul.dobney on 7/1/2014 at 8:53 AM Accepted
    It's more what colour will work with pastries? Gold, yellow, light brown/beige? Get some mock ups made up and test them on prospective customers.
  • Posted by zeniswise on 7/1/2014 at 2:49 PM Author
    I was thinking like light blue/grey colour to set apart
  • Posted by Gary Bloomer on 7/1/2014 at 5:40 PM Member
    Consider legibility over flash and style. To this end, cpt for darker text on lighter backgrounds.
  • Posted by Gary Bloomer on 7/1/2014 at 5:40 PM Accepted
    That ought to have been "opt".
  • Posted by mgoodman on 7/1/2014 at 8:02 PM Accepted
    If you really want to use black and white, I would think you'd want to add a warm color to the mix. But I'm not speaking as an expert at this.

    Best approach would probably be to involve a graphic design professional.
  • Posted by Peter (henna gaijin) on 7/1/2014 at 8:22 PM Accepted
    Keep in mind, colors mean different things for different cultures. Some people look at green and think environmentally conscious, and others see mold. Some see white as pure and marriage, where others see death. It matters how colors are perceived in your target region.
  • Posted by zeniswise on 7/2/2014 at 2:05 AM Author
    I can do black and white both ways like for packaging black cup with white cap or white pastry bags with black writing ... Not limited to black background and white writing... I thought adding the light blue/grey would stand out for packaging and pastry shop decor for accent colour along with the black and white

    I agree with colours mean certain things but sometime some businesses' name/logo twist logic around like you mentioned green for environmental ... One of the biggest brand with green is Starbucks and they aren't involved with environmental aspect ... It coffee, tea, pastries and so on

    Speaking of graphic design pro ... Is there a good source in what to look for in a great graphic designer? I don't want to get ripped off and already pay like initial cost or anything and receive mock ups and pretty much don't like it at all or their styles/skill level doesn't meet the expectation
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Branding)