Question

Topic: Taglines/Names

Tagline For Woods Realty Group

Posted by janajoywoods on 5/21/2015 at 5:22 PM ET 50 Points
I need help with a tag line for my new real estate group - Woods Realty Group. I am thinking of a logo of a "W" in front of a group of trees or forest or a home in front of trees. Maybe a play on words for woods?
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RESPONSES

  • Posted by Jay Hamilton-Roth on 5/21/2015 at 5:35 PM Accepted
    Instead of a play on words, why not showcase what will distinguish yourself from other Realtors in your area (which is....?)?
  • Posted by janajoywoods on 5/21/2015 at 5:39 PM Author
    I was hoping to be a little different since everyone uses the same 50 real estate taglines. ...
  • Posted by Gary Bloomer on 5/21/2015 at 6:24 PM Accepted
    Are real estate buyers looking for "different"? I suspect not. If I'm about to invest $500K, I, for one, am not looking for different: I want tried and true. I want confidence. I want reliability. I want a trusted, likable, knowledgable authority.

  • Posted by jasonm on 5/22/2015 at 11:02 AM Accepted
    Woods Realty Group - Excellence You Deserve

    Woods Realty Group - Your Home Grown Experts

    Woods Realty Group - Standing Tall with over 25 Years of Real Estate Experience (combined experience of staff members)

    Woods Realty Group - Finding the Right Home to Grow Your Family

    Woods Realty Group - Your Welcome Home Group
  • Posted by mgoodman on 5/22/2015 at 4:16 PM Accepted
    "Clever" taglines are not nearly as effective as taglines that communicate an important and unique benefit. Your prospective clients are not seeking a witty realtor as much as they are a solid, experienced professional who can deliver against objectives.

    If all you want from your tagline is "clever" (or wordplay, or "different"), you have a fundamental positioning problem. You'll just be putting lipstick on a pig.
  • Posted by saul.dobney on 5/25/2015 at 7:39 AM Accepted
    The Natural Choice for Beautiful Homes

    Branches throughout the State

    Great Houses in Great Locations
  • Posted by Shelley Ryan on 6/3/2015 at 6:17 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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