Question

Topic: Taglines/Names

Perfect Business Name For A French Personal Chef

Posted by sylvieashby on 7/30/2015 at 3:57 PM ET 25 Points
Hello !
I need to help deciding what my Business name will be... I am a personal chef specialized in French traditional Cuisine and my dilemma is to find the perfect ( as close as possible ) name that reflect what I do..
I have picked Chez VOus but it is not available ... I am debating between French Chez Vous or Chef chez Vous.. I need to convey tha idea of my personal chef services at the clients' home COOKING French traditional cuisine...
Any feedback would be a great help..
THank you!
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RESPONSES

  • Posted by mgoodman on 7/30/2015 at 4:48 PM Moderator
    Where/who are your prime prospects? If we know more about your target audience, we can be much more helpful. It's possible that the answer lies in a great tagline, not in the business name itself. If that's the case, perhaps you can use your own name with that tagline and avoid the French "chez vous" altogether. (Are you sure your target audience will get it?)

    Example:

    Sylvie Ashby
    Traditional French Cuisine in Your Home
  • Posted by sylvieashby on 7/30/2015 at 5:08 PM Author
    Thank you mgoodman!'
    My tag line is Your Home, Your Table, My cooking....
    So basically I was thinking...
    Chef ChezVous
    Personal Chef- French Traditional Cuisine
    Your home, Your table, My cooking.....


  • Posted by Jay Hamilton-Roth on 7/30/2015 at 8:37 PM Accepted
    The problem with "ChezVous" is it doesn't whet the customer's appetite - there's no emotional connection. Focus on the "wow" you'll provide, not simply the task.
  • Posted by sylvieashby on 7/30/2015 at 11:31 PM Author
    Thank you Jay!
    That is a great point!
    Need some French adjectives in the English language
  • Posted by Mike Steffes on 7/31/2015 at 9:20 AM Accepted
    The "My cooking" isn't an immediately recognizable benefit to a customer. Additionally, it comes off as a bit possessive. It may be better to tell them what benefit they're getting. You, then, would be successively narrowing their focus toward your food with your tagline- Home-> Table-> French Cuisine.

    Chef ChezVous
    Personal Chef
    Your home, Your table, French Traditional Cuisine
  • Posted by sylvieashby on 7/31/2015 at 10:37 AM Author
    I am now thinking of using my name and the service I am providing
    Sylvie's Cuisine
    Personal Chef- French Traditional Cuisine

    I still want to find a tag line that emphasizes on the experience of home cooked meals prepared especially for the client and brings a unique experience of what French cooking is ( Fresh, simple, delicious, savory and sweet )



  • Posted by Gary Bloomer on 7/31/2015 at 8:24 PM Accepted
    You do not have "a dilemma", you have a decision to make.
  • Posted by sylvieashby on 7/31/2015 at 9:58 PM Author
    Thanks Gary!
    That's right...
  • Posted by mgoodman on 8/1/2015 at 10:36 AM Accepted
    No reason to repeat the word "cuisine" in the tagline if it's already part of the name. It just becomes an extra word that adds nothing to the communication.
  • Posted on 8/8/2015 at 7:39 AM Accepted
    Chef Délicieux
  • Posted by Shelley Ryan on 8/18/2015 at 6:15 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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