Know-How Exchange : Taglines/Names

The best catchy names are not best because they are catchy. They are catchy because they communicate a unique and compelling benefit to a very specific target audience. People don't attend seminars because they have catchy names.

So who exactly is your primary target audience? Where? What important and unique benefit are you offering in the seminar? Why should someone in your target audience want to attend? It sounds like the seminar is a sales pitch in disguise.

Heeey Inisemuapoyo69,

the best catchy name for your seminar is the name that your ideal Customer for this seminar is thinking about. Right now we don't know your Customer and we don't even know what you do other than that you are in the healthcare industry and that is a huge and growing industry.

Somewhere between what you do and what Emotionally moves your Customers is where the catchy name for your seminar is hiding out.

Please tell us what do you do and what does your business do specifically?

Do you make nutritional health care products for athletes, for grandmothers, for children, women or men?

Or do you specialize in Supplements for weightlifters?

(the more specific you can be the better…such as our Customers are Triathlete Women between the ages of 18-26 who primarily live in the UK…the more specific you can be the easier it is for us to know something about the person the Seminar is trying to speak to). We want to help you find your catchy Seminar name. The more information you give us about "What you do"…"WHO your customer is", "What the purpose of your Seminar is about" and "What Major Benefit you plan on delivering to your seminar attendee" the easier it will be for us to nail down the name of your seminar. Thanks so much.

How else May I SERVE You Inisemuapoyo69?


Your Servant,

Lovingly Deremiah *CPE, (Customer Passion Expert)

There is zero evidence that a name that's "catchy" attracts more attention than one that's relevant.