Taglines/Names - Need a witty name for a Versus Brochure Page. from nicktaylor679: MarketingProfs Question 45148

Topic: Taglines/Names

Need A Witty Name For A Versus Brochure Page.

Posted by nicktaylor679 on 4/14/2016 at 11:07 PM ET 25 Points

Need a witty name for a Versus Brochure page. We compare our own products with other products in this page.Please help you guys. Thanks in advance!

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Posted by Jay Hamilton-Roth on 4/15/2016 at 8:29 AM Member

What type of products are you comparing?
Is this an internal-only name?
Posted by mgoodman on 4/15/2016 at 11:56 AM Moderator

Who is the target audience? What is your core positioning benefit? What message do you want the brochure readers to take away?

Why "witty?" Is this a serious product, or is it an entertainment product?
Posted by Gary Bloomer on 4/16/2016 at 12:24 PM Member

Why does it have to be witty?
Posted by nicktaylor679 on 4/17/2016 at 9:45 PM Author

The items that are being compared are medical products. Target audience would be doctors. I know that the name should be serious but my boss said we should be creative and witty in our headers.
Posted by mgoodman on 4/18/2016 at 10:54 AM Accepted

Tell your boss that you have researched the approach with marketing professionals and they are in agreement that the most effective headlines are the ones that communicate a clear and compelling benefit. "Cute" or "witty" headlines make it look like you don't have anything important to communicate, so you are trying to amuse or entertain the audience with your cleverness rather than tell them what's in it for them to pay attention.

Part of your job is to educate your boss so he/she will fully appreciate the fine work you do.
Posted by nicktaylor679 on 4/18/2016 at 6:48 PM Author

Thank you everyone!