Question

Topic: Taglines/Names

Ours Is A Construction Equipment Similar To Jcb

Posted by bull on 11/21/2016 at 8:47 AM ET 25 Points
Ours is a Construction equipment similar to JCB, CAT, CASE. Need a tagline for our Backhoe loader for advertising and Branding.
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RESPONSES

  • Posted by mgoodman on 11/21/2016 at 10:50 AM Accepted
    What makes your backhoe loader different from, and better than, competitive offerings? What unique and compelling benefit can a customer expect?

    What target audience do you need to reach -- end-user or dealer/distributor? Benefit will probably be different for each, right?

    Why do you need this tagline? What does it need to communicate? Why not just "[Company Name] Backhoe/Loader?" Doesn't that say what people need to know?
  • Posted by Gary Bloomer on 11/21/2016 at 5:25 PM Accepted
    What sets you apart form JCB? What do your machines do that JCB's machines don't do?
  • Posted by Shelley Ryan on 12/13/2016 at 2:04 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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