Question

Topic: Taglines/Names

Need Name-attitude/experience Survey Adults 45+

Posted by fayedimarco on 10/28/2019 at 1:38 PM ET 25 Points
I am branding a state centric survey for the state of Montana. The population surveyed is adults 45+. The questions are about attitudes, needs, and experiences in healthcare, finances, and lifestyles available to adults over 45+. I need a catchy title that says that the organization doing the survey is listening and now can represent this population to influencers and decision makers.
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RESPONSES

  • Posted by mgoodman on 10/28/2019 at 3:04 PM Accepted
    You would probably be better served NOT having a "catchy" title and instead communicating why your target audience should care. What's in it for them to do whatever it is you want them to do?

    Who is the sponsoring organization? How will results of the survey be used? By whom? Toward what end?
  • Posted by chiron34 on 10/29/2019 at 12:11 AM Accepted
    1. We need to know the name of your organisation (it is quite difficult to help anonymous organisations).
    2. Is there any specific reason why you are publishing the survey at this particular time?
    3. Do you expect any 'pushback' or adverse reactions to your survey from other community or political organisations?
    4. Will it be an online survey or will hard copies be distributed through relevant outlets (magazines, newspapers, community organisations), bearing in mind that a sizable proportion of adults 45+ may not have internet access?
    5. Will this be a survey limited to Montana alone, or later, will you extend the survey to other states?

  • Posted by Gary Bloomer on 10/31/2019 at 12:35 PM Accepted
    For the last ten years on this forum, I've been advising against using 'catchy' as a selling point. Simply tell people the name of your organization and explain to them what you're about. That's it. No need to be catchy or tricksy or clever.
  • Posted by Shelley Ryan on 11/25/2019 at 3:34 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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