Question
Topic: Branding
When Rebranding What Happens To Older Case Studies
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My company is rebranding - this is a complete makeover - a new name, visual identity and website.
We have been around for more than 10 years, and during this time built a strong client base and a rich resources library - in particular, client stories and case studies. While moving to a new website, we will migrate most content from the existing website to the new one. But I am not sure what to do with the case studies. Should the content in all case studies be updated with the new name? If so, will this confuse our clients, in particular, one time clients? I am unable to find this information online and our branding agency does not have the answsers to this. Would be great to hear from fellow marketers, if you have gone through a similar experience or have suggestions on the best practice. Many thanks