Question

Topic: Taglines/Names

Themes And Tagline

Posted by anitageorge572 on 10/28/2021 at 1:51 PM ET 25 Points
I would like to ask for your professional opinion in terms of 'Themes' and 'Tagline' for a gala awards dinner. The event is organized on behalf of City Harvest

I have already crossed 'The Oscars' off my list as I find it quite common. City Harvest wishes to award its best employees who have been working with them for 5 years, 10 years, 15 years
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RESPONSES

  • Posted by mgoodman on 10/28/2021 at 4:46 PM Accepted
    What is the purpose of your tagline? What do you want it to communicate? Are you sure you need a tagline?

    Who and where is the target audience? What is City Harvest? At a minimum, the tagline needs to connect to the theme, right?
  • Posted by Jay Hamilton-Roth on 10/29/2021 at 7:59 AM Accepted
    Since it's an internal awards gala for staff, why not make it clearer: "The Hunger Fighters Gala" or "A Night To Honor You" (etc.)
  • Posted by chiron34 on 10/30/2021 at 3:38 AM Member
    @ anitageorge572, you have posted your request for assistance twice, which can be confusing. You need to make sure that watch both posts for advice.

    Just for the record. I posted as follows on the other posting of yours:

    What are the awards given out? Are they just for 'bragging rights' in recognition of service? Or are there more tangible awards such as cash prizes, consumer goods prizes of various values and/or (for example) an all-expenses paid holiday in a popular location for a few days?

    Is this the first-ever for such an event, or is it a regula event?.
  • Posted by Gary Bloomer on 11/4/2021 at 9:38 AM Accepted
    Crossing the word "Oscars" off your list is a smart move because it's a registered trademark, any use of which is a violation of copyright.

    Stick with something generic, such as "Celebrating You: City Harvest Staff Recognition Awards".
  • Posted by Shelley Ryan on 2/10/2022 at 9:44 AM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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