It might once have been funny to mention Marketing and Love in the same sentence. But no more. These days, a key directive for marketers is to create marketing that our customers will thank us for—and that some might even... well, love.
As we wrote in Content Rules: How can you create content that people will love?
Which is why I think that all of us working in this new world of marketing are pretty remarkable. You're here learning how to evolve your own marketing to reach your customers more effectively. You're not satisfied by the same old, same old... instead, you're here learning new skills and developing new marketing muscles. And I think that deserves a big, generous spoonful of praise!
So this Valentine's Day, I'd like to shower all of you with what you deserve: a whole lot of love. The marketers who are part of the MarketingProfs community are truly special, and some of the most creative, fun-loving, interesting, and hard-working people on this planet.
Think I'm overstating it? I don't.
Today, I'd like to celebrate you—not by passing out those icky candy conversation hearts. (Does anyone like those? No. They do not.)
But instead, by passing out something far more meaningful: our big-hearted thanks for being the kind of marketers we love!
And because I'm the kind of girl that likes gifts on major holidays, I'm giving you the following deck to share with your own community of marketers. Some are funny, some are silly, but they are 100% heartfelt. Enjoy!
Ann Handley is chief content officer of MarketingProfs, author of Everybody Writes: Your Go-To Guide to Ridiculously Good Content, and co-author of the best-selling book on content marketing, Content Rules. Ann co-founded ClickZ.com, one of the first sources of interactive marketing news and commentary.