Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

How to Get Your Creative Approved [Video]

by Brent Walker  |  
September 27, 2011

You've finished the script. It's great. It's funny. It's the kind of writing that gets attention and wins awards. Now, we'll send it to the client.

Think it'll come back unscathed? If you've been in this business for any time at all, you know the answer.

Why do clients always carve big holes in the most creative scripts? Why do they insist on adding so many copy points? Will they ever approve a great script without changes? It's way more likely if you follow this tip...

Videos in this series:

  1. The Five Rules of Great Radio: Rule 1

  2. The Five Rules of Great Radio: Rule 2

  3. The Five Rules of Great Radio: Rule 3

Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!


We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Brent Walker is owner of Soundscapes, creative audio for broadcast and emerging media. Contact him by phone at 501-661-1765 or via the Soundscapes website

Rate this  

Overall rating

  • This has a 5 star rating
  • This has a 5 star rating
  • This has a 5 star rating
  • This has a 5 star rating
  • This has a 5 star rating
2 rating(s)

Add a Comment


  • by SpencerBroome Tue Sep 27, 2011 via web

    Really enjoy content like this.

  • by Olumbe Fri Sep 30, 2011 via web

    I really learnt from this...not just to radio alone....I can creative design inadvance to show my client what I want to transform their idea into....hmmm cool

  • by blackbeltbird Sat Oct 1, 2011 via web

    As the marketing director for a small business, I have seen ads presented in both print and as the final product, and I have to agree, hearing it as it will be is a lot better than merely seeing it in print. Good tip!

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!