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How to Get Your Creative Approved [Video]

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You've finished the script. It's great. It's funny. It's the kind of writing that gets attention and wins awards. Now, we'll send it to the client.

Think it'll come back unscathed? If you've been in this business for any time at all, you know the answer.

Why do clients always carve big holes in the most creative scripts? Why do they insist on adding so many copy points? Will they ever approve a great script without changes? It's way more likely if you follow this tip...

Videos in this series:


  1. The Five Rules of Great Radio: Rule 1

  2. The Five Rules of Great Radio: Rule 2

  3. The Five Rules of Great Radio: Rule 3

  4. The Five Rules of Great Radio: Rule 4 (a)

  5. The Five Rules of Great Radio: Rule 4 (b)

  6. The Five Rules of Great Radio: Rule 5

  7. How to Get Your Creative Approved

  8. Should You Appeal to Your Audience's Right Brain or Left Brain?

  9. Dialogue Writing, Part 1: Chaos Is Good!

10. Dialogue Writing, Part 2: Where to Start

11. Think Landing Page, Not Phone Number


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Brent Walker is owner of Soundscapes, creative audio for broadcast and emerging media. Contact him by phone at 501-661-1765 or via the Soundscapes website

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  • by SpencerBroome Tue Sep 27, 2011 via web

    Really enjoy content like this.

  • by Olumbe Fri Sep 30, 2011 via web

    I really learnt from this...not just to radio alone....I can creative design inadvance to show my client what I want to transform their idea into....hmmm cool

  • by blackbeltbird Sat Oct 1, 2011 via web

    As the marketing director for a small business, I have seen ads presented in both print and as the final product, and I have to agree, hearing it as it will be is a lot better than merely seeing it in print. Good tip!

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