You've finished the script. It's great. It's funny. It's the kind of writing that gets attention and wins awards. Now, we'll send it to the client.

Think it'll come back unscathed? If you've been in this business for any time at all, you know the answer.

Why do clients always carve big holes in the most creative scripts? Why do they insist on adding so many copy points? Will they ever approve a great script without changes? It's way more likely if you follow this tip...

Videos in this series:

  1. The Five Rules of Great Radio: Rule 1

  2. The Five Rules of Great Radio: Rule 2

  3. The Five Rules of Great Radio: Rule 3

  4. The Five Rules of Great Radio: Rule 4 (a)

  5. The Five Rules of Great Radio: Rule 4 (b)

  6. The Five Rules of Great Radio: Rule 5

  7. How to Get Your Creative Approved

  8. Should You Appeal to Your Audience's Right Brain or Left Brain?

  9. Dialogue Writing, Part 1: Chaos Is Good!

10. Dialogue Writing, Part 2: Where to Start

11. Think Landing Page, Not Phone Number