There are two sides to everything... including our brains. (And you thought it was just a lump of gray matter.)

Science tells us that the brain's two hemispheres process information quite differently. Knowing that, we can shape our writing to appeal to either the left or the right brain.

When writing for radio, which side should we appeal to? The answer is three minutes away:

Videos in this series:

  1. The Five Rules of Great Radio: Rule 1

  2. The Five Rules of Great Radio: Rule 2

  3. The Five Rules of Great Radio: Rule 3

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Should You Appeal to Your Audience's Right Brain or Left Brain? [Video]

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Brent Walker is owner of Soundscapes, creative audio for broadcast and emerging media. Contact him by phone at 501-661-1765 or via the Soundscapes website