Throughout the 40 years I've produced radio advertising, one question has come up more than all others: Should we put our phone number in the commercial?

Anyone with a reasonable amount of marketing experience knows the answer to that question. It's an unequivocal NO.

But why? Are there exceptions? And, most important, what are the alternatives?

For the answers to those burning questions, watch the video:

Videos in this series:

  1. The Five Rules of Great Radio: Rule 1

  2. The Five Rules of Great Radio: Rule 2

Enter your email address to continue reading

Think Landing Page, Not Phone Number [Video]

Don't's free!

Already a member? Sign in now.

Sign in with your preferred account, below.

Did you like this article?
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
  • Copy Link

  • Email

  • Twitter

  • Facebook

  • Pinterest

  • Linkedin


Brent Walker is owner of Soundscapes, creative audio for broadcast and emerging media. Contact him by phone at 501-661-1765 or via the Soundscapes website