You've finished the script. It's great. It's funny. It's the kind of writing that gets attention and wins awards. Now, we'll send it to the client.

Think it'll come back unscathed? If you've been in this business for any time at all, you know the answer.

Why do clients always carve big holes in the most creative scripts? Why do they insist on adding so many copy points? Will they ever approve a great script without changes? It's way more likely if you follow this tip...

Videos in this series:

  1. The Five Rules of Great Radio: Rule 1

  2. The Five Rules of Great Radio: Rule 2

  3. The Five Rules of Great Radio: Rule 3

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How to Get Your Creative Approved [Video]

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Brent Walker is owner of Soundscapes, creative audio for broadcast and emerging media. Contact him by phone at 501-661-1765 or via the Soundscapes website