Throughout the 40 years I've produced radio advertising, one question has come up more than all others: Should we put our phone number in the commercial?
Anyone with a reasonable amount of marketing experience knows the answer to that question. It's an unequivocal NO.
But why? Are there exceptions? And, most important, what are the alternatives?
For the answers to those burning questions, watch the video:
Videos in this series:
Take the first step (it's free).
You may also like:
- Global Ad Spend Trends: Forecasts by Medium and Country
- Optimize Display Ads With Consumer Insights: Stats and Best-Practices [Infographic]
- LinkedIn Ads, the B2B Marketer's Secret Weapon: AJ Wilcox on Marketing Smarts [Podcast]
- Is the Fight Against Bot Ad Fraud Succeeding?
- Top 4 Reasons SMBs Should Use Paid Search