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Think Landing Page, Not Phone Number [Video]

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Throughout the 40 years I've produced radio advertising, one question has come up more than all others: Should we put our phone number in the commercial?

Anyone with a reasonable amount of marketing experience knows the answer to that question. It's an unequivocal NO.

But why? Are there exceptions? And, most important, what are the alternatives?

For the answers to those burning questions, watch the video:


Videos in this series:

  1. The Five Rules of Great Radio: Rule 1

  2. The Five Rules of Great Radio: Rule 2

  3. The Five Rules of Great Radio: Rule 3

  4. The Five Rules of Great Radio: Rule 4 (a)

  5. The Five Rules of Great Radio: Rule 4 (b)

  6. The Five Rules of Great Radio: Rule 5

  7. How to Get Your Creative Approved

  8. Should You Appeal to Your Audience's Right Brain or Left Brain?

  9. Dialogue Writing, Part 1: Chaos Is Good!

10. Dialogue Writing, Part 2: Where to Start

11. Think Landing Page, Not Phone Number


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Brent Walker is owner of Soundscapes, creative audio for broadcast and emerging media. Contact him by phone at 501-661-1765 or via the Soundscapes website

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  • by Charles (ReachableHQ) Wed Oct 26, 2011 via web

    Good suggestion, we have had Reachable (http://reachablehq.com/) clients do exactly this.

    One tip is to craft the URLs to be very memorable. This can be done by either using your own domain or using a service such as bit.ly. Either way, having the offer stated directly in the URL will help prospects to remember it.

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