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Tuesday, January 18, 2022

📋 Table of Contents

1. Five Lessons Marketers Can Learn From Online Reviews

2. Are B2B Firms Dedicating Staff Exclusively to Account-Based Marketing?

3. Create Content That Sales Loves—And Actually Uses sponsored webinar

4. 10 Content Marketing Trends to Watch in 2022

5. It's Like That Movie With Bruce Willis MarketingProfs PRO webinar

Scroll down for more, including industry news, community goings-on, and other useful resources.

Five Lessons Marketers Can Learn From Online Reviews
Five Lessons Marketers Can Learn From Online Reviews
Online reviews are of course useful for prospective customers seeking information about a business. But the education goes both ways: Businesses can learn a lot from their own customers by paying attention to reviews. This article highlights five of the major lessons. »
You Can't Afford to Ignore What Your Rivals Are Doing
Focus your effort where it matters most: keeping track of your competitors' every move. Semrush EyeOn's automated 24/7 competitor tracking means you'll never miss new content or promotional shifts. Start using Semrush EyeOn now. »
Are B2B Firms Dedicating Staff Exclusively to Account-Based Marketing?
Are B2B Firms Dedicating Staff Exclusively to Account-Based Marketing?
Most B2B firms do not have individuals or teams dedicated exclusively to account-based marketing (ABM), according to recent research. Check out the study findings. »
sponsored webinar
Create Content That Sales Loves—And Actually Uses
Did you know that only 20% of the content we create is actually used? Raise your hand if you've had enough of that! Learn how to create content that Sales loves, and get a healthy return on your content investment. »
10 Content Marketing Trends to Watch in 2022
10 Content Marketing Trends to Watch in 2022
Directional data, content proliferation, and instantaneous demand are some of the content marketing trends to keep an eye on this year, according to a recent infographic from Search Engine Journal. Check out the infographic. »
It's Like That Movie With Bruce Willis
MarketingProfs PRO webinar
Remember that movie where an asteroid is heading toward Earth, and—lucky for us—Bruce Willis is on the case? His team has to save the planet with limited resources. Sound familiar? Us, too. Join branding expert Nick Westergaard for Thursday's working webinar, Do More With Less, to discover how minimal marketing can have a Deep Impact.
I'm ready to save the day
Profs Picks
Competitive monitoring is vital to the success of every company. But how do you keep track of what your competitors are doing 24/7? Now there's a way: Semrush EyeOn. Using EyeOn, you can visualize competitor trends with activity graphs, track competitors’ newly posted content, discover the products and services getting extra promo attention, and get weekly updates with the latest activity changes directly into your inbox. Don't miss a thing: Use Semrush EyeOn for FREE with no obligations.
Afoot in the Neighborhood
MarketingProfs community goings-on
It's a bird... it's a plane... No, it's a brand new Digital Brand Activation Working Webinar series hosted by Nick Westergaard! Send your next campaign up, up, and away with the next hands-on session on January 20, Do More With Less. 
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Fractional CMOMarket ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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Updates from around the industry
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Upcoming Events
[Webinar] Fewer Random Acts of Content
45 minutes | presented by Kenda Macdonald
[Webinar] Create Content That Sales Loves (& Actually Uses!)
60 minutes | sponsored by Allego
[Digital Brand Activation Series] Do More With Less
Working Webinar with Nick Westergaard | 60 minutes
[Friday Forum] Future Trends
3 live sessions | sponsored by MNTN

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