MarketingProfs Today

Tuesday, January 3, 2023

📋 Table of Contents

1. Six Ways to Build Brand Influence Using Thought Leaders in Your Organization

2. The Top Strategies B2B Marketers Plan to Explore in 2023

3. Looking to Develop or Strengthen Your ABM Program? sponsored research report

4. Eight Graphic Design Trends That Will Dominate 2023

5. Bump Your Search Ranking MarketingProfs Master Class

Scroll down for more, including industry news, community goings-on, and other useful resources.

Six Ways to Build Brand Influence Using Thought Leaders in Your Organization
article
Six Ways to Build Brand Influence Using Thought Leaders in Your Organization
Although their influence is broadly felt, thought leaders aren't magical beings. They're just people—like you. Here are six ways regular people can increase their company's influence with thought leadership. »
The Top Strategies B2B Marketers Plan to Explore in 2023
research
The Top Strategies B2B Marketers Plan to Explore in 2023
B2B marketers say AI/automation is the top strategy they plan to experiment with more in 2023, according to recent research. Check out the study findings. »
Looking to Develop or Strengthen Your ABM Program?
sponsored research report
Looking to Develop or Strengthen Your ABM Program?
Learn how to ensure maximum ABM impact amid growing market pressures. The "Elevating ABM: Building Blocks for Long-Term Success" report highlights current challenges and 2023 plans of 300 ABM leaders and practitioners. Discover the key differences between the most effective programs and others. Download the complimentary report now. »
Eight Graphic Design Trends That Will Dominate 2023
infographic
Eight Graphic Design Trends That Will Dominate 2023
This infographic presents the graphic design trends Venngage believes will dominate in 2023, including motion graphics, 3D elements, and inclusive visuals. Check out the infographic. »
Bump Your Search Ranking
MarketingProfs Master Class
If your site isn't listed early in search results, you're missing out on Web traffic and leads. Bump your site up a few pages with The Art of Being Found: SEO for (Non-Techie) Marketers. Andy Crestodina shares his effective search engine optimization strategies that'll put your site in front of more buying customers.
Get a bump in your search listing
Afoot in the Neighborhood
MarketingProfs community goings-on
Happy new year, marketers! Help us ring in 2023 with January events designed to prep you for what's coming: Future Trends, Six Steps to Future-Proof Your B2B Marketing, and Personalization: The Key to Delivering ROI in 2023.
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast. But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on YouTube, MarketingProfs Facebook PRO Group, and LinkedIn!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
Did You Miss Us?
Recent MarketingProfs content
The State of Ethnic Diversity in the Marketing Industry »
When B2B Marketers Should Use Account Intelligence [Infographic] »
The Nine Most Common Brand-Positioning Mistakes »
A Go-To Guide to Creating Ridiculously Good Content: Ann Handley on Marketing Smarts [Podcast] »
Seven Ways to Make Hybrid Work Less Stressful for Your Team [Infographic] »
The Biggest Obstacles to Succeeding With Data-Driven B2B Marketing »
News You Can Use
Updates from around the industry
Samaaro Raises Seed Funding to Empower B2B Event Marketers Yahoo Finance
SugarCRM Named Hot Company to Watch in 2023 by Nucleus Research Business Wire
BC Partners Enters Agreement to Acquire Leading Account-Based Marketing Platform Madison Logic PR Newswire
Omni.us Announces $2M Crowdfunding Campaign to Build the Ultimate Cold Email Tool Digital Journal
Shopify Partners With Bridgeline to Offer New Prescriptive Marketing Dashboard Yahoo Finance
LinkedIn Previews New Job and B2B Product Search Options Coming in 2023 Social Media Today
Upcoming Events
JAN
13
Future Trends Friday Forum
3 sessions on what's next for B2B | sponsored by Momentive
JAN
17
Six Steps to Future-Proof Your B2B Marketing for Greater ROI
45-minute webinar | featuring Michael Brenner
JAN
19
Personalization: The Key to Delivering ROI in 2023
45-minute webinar | sponsored by Sendoso
JAN
25
How to Use Positioning Frameworks to Build Powerful Messaging
60-minute webinar with MarketingProfs CEO Allen Weiss
JAN
25
The 10 Things Great Marketing Writers Do That Set Them Apart
A special platinum webinar (75 minutes!) with Ann Handley, CCO, MarketingProfs
FEB
1
Researching Your B2B Buyer Personas
Session 1 of 4 Working Webinars with Ardath Albee
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