How to Use Positioning Frameworks to Build Powerful Messaging

Feel like your messaging isn't landing like it used to?

Lacks focus?

Or just plain isn't converting?

It may not be your messaging that's to blame.

Join MarketingProfs CEO Allen Weiss to learn why it's likely your positioning that's missing the mark.

In this free webinar, you'll discover why creating a positioning framework that can withstand the test of time is critical for building powerful messaging that connects with customers and helps defend your position in the marketplace.

You'll learn:

  • How positioning is the foundation of a great messaging strategy
  • How to use proper segmentation to target the right audience
  • How to use a perceptual map to track if your messaging is working... or not


Allen Weiss

Allen Weiss is MarketingProfs founder and CEO, positioning consultant, and emeritus professor of marketing. Over the years he has worked with companies such as Texas Instruments, Informix, Vanafi, and EMI Music Distribution to help them position their products defensively in a competitive environment. He is also the founder of Insight4Peace and the former director of Mindful USC.

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  • Date: On-Demand — Access anytime!
  • Length: 60 minutes
  • Presenter: Allen Weiss
  • Topic: Marketing Strategy
  • Price: $0


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