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Tuesday, October 18, 2022

📋 Table of Contents

1. Branding vs. Brand Identity: Five Key Differences and How to Do Both Effectively

2. The ROI of B2B Account-Based Marketing

3. How to Land Your Holiday Emails in the Inbox sponsored webinar

4. The Anatomy of a Great Sales Outreach Email

5. Get Smart With Your Content Creation MarketingProfs training course

Scroll down for more, including industry news, community goings-on, and other useful resources.

Branding vs. Brand Identity: Five Key Differences and How to Do Both Effectively
Branding vs. Brand Identity: Five Key Differences and How to Do Both Effectively
It's impossible to have a strong brand identity without a brand. Likewise, you can't have a successful brand without a brand identity. This article breaks down the differences. »
Cookieless Strategies With a Dash of AI
New research! Learn how contextual targeting can enable marketers to take control of their ad campaigns—without the use of cookies—to drive successful results. Check out the report. »
The ROI of B2B Account-Based Marketing
The ROI of B2B Account-Based Marketing
A third of B2B marketers who use account-based marketing (ABM) say they have seen a return on investment of more than 50% from the strategy, according to recent research. Check out the study findings. »
sponsored webinar
How to Land Your Holiday Emails in the Inbox
Come fourth quarter, it seems everyone is fighting for your audience's attention and dollars, and the last thing you can afford is to have your emails land in the dreaded spam folder. Join this free webinar to get valuable, easy-to-apply tips to build better deliverability and engagement before the holidays come calling. »
The Anatomy of a Great Sales Outreach Email
The Anatomy of a Great Sales Outreach Email
This infographic from IRC Sales Solutions provides an example of a successful sales outreach message and then looks at what exactly makes it work so well. Check out the infographic. »
Get Smart With Your Content Creation
MarketingProfs training course
Did you know that 70% of business content is never consumed? Ouch. Stop wasting time and effort. In Creating and Testing Assets for Your Content Marketing Campaign, you'll hear from a variety of SMEs on how to create valuable content—and how to test early to make sure it really is valuable. Enroll now in this PRO-exclusive course, and you'll be producing useful content before the end of the day!
Better content brings better customers
Profs Picks
If you're wondering how to satisfy that customer-targeting sweet tooth upon third-party cookies' demise, try taking a bite out of StackAdapt's new contextual targeting report: Cookieless Strategies With a Dash of AI. It's chock full of yummy stats and insights on how advertisers and brand marketers are preparing for cookieless environments. You'll learn the role that contextual advertising plays in cookieless targeting and gain insights on how advertisers and brands can use contextual strategies for their digital campaigns. Plus, sample the pivotal ingredients of machine-learning and AI, and find out how they can keep your brand competitive. Get the report here!
Afoot in the Neighborhood
MarketingProfs community goings-on
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast, which recently passed its 500th episode (Whoa!). But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Friday on YouTube, MarketingProfs Facebook PRO Group, and LinkedIn!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
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News You Can Use
Updates from around the industry
Clearbit Unlocks High-Quality Pipeline Directly From B2B Websites MarTech Series
vjoon's Seven DAM: Batch Import With Consistent Metadata WhatTheyThink
Altitude Marketing Named a 2022 Best Place To Work in PA Altitude Marketing
PowerToFly Expands C-Suite With B2B SaaS Veterans CFO Edith Hsu and CRO Amy Kim to Drive Platform Innovation PR Newswire
Optimizely Concludes the First Season of Its Digital Masterminds Series Celebrating Creativity in B2B Marketing MarTech Series
SalesIntel Launches Innovative Technographic Data With Intuitive Taxonomy for Modern B2B Revenue Leaders PRWeb
Upcoming Events
[Webinar] How to Land Your Holiday Emails in the Inbox
60 minutes | sponsored by ZeroBounce
[Webinar] The Everybody Writes 2 Book Launch Bash!
60 minutes with Ann Handley
[Webinar] Master Your Demand Generation Nurture
60 minutes with Kenda Macdonald
[Webinar] Three Ways to Unclog Your Sales and Marketing Funnel
60 minutes | sponsored by Act-On
[Friday Forum] Email Marketing Friday Forum
3 sessions | sponsored by Vidyard
[Friday Forum] Marketing Planning Friday Forum
3 sessions | sponsored by Adobe Workfront

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