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Tuesday, October 4, 2022

📋 Table of Contents

Reason #3 to Register for B2B Forum, #MPB2B:
Finally understand what Web3 is and why it matters to all of us in B2B Marketing. #NoMoreDummies

Join us HERE.


1. Why VoC and CX Can't Be One Size Fits All

2. The State of Blogging in 2022: Post Length and Writing Trends

3. Virtual Events 2.0: From Responsive Tactics to Marketing and Communications Strategy sponsored guide

4. Workplace Communication Trends for 2022

5. Wondering What's Next in B2B Marketing? MarketingProfs B2B Forum

6. Why Can't We Be Friends? MarketingProfs Working Webinar

Scroll down for more, including industry news, community goings-on, and other useful resources.

Why VoC and CX Can't Be One Size Fits All
Why VoC and CX Can't Be One Size Fits All
In B2B relationships, all voices are important, but not equal or the same—and treating them as such can cost your company retention and loyalty. »
The 12-Minute Holiday Email Marketing Checklist
Running email campaigns can be overwhelming—and during the holidays, it can give you the jitters! Use this checklist to create a winning campaign from start to finish, so you can go into the season fully confident. Get your copy! »
The State of Blogging in 2022: Post Length and Writing Trends
The State of Blogging in 2022: Post Length and Writing Trends
Bloggers say it takes more than four hours, on average, to write a blog post, according to recent research. Check out the study findings. »
sponsored guide
Virtual Events 2.0: From Responsive Tactics to Marketing and Communications Strategy
The worlds of work and events have changed forever. As businesses embrace hybrid events and a flexible workforce, how will you ensure that your meetings and events complement and enable the evolving world of work? Learn how to stand out and go beyond business as usual in this new e-book. »
Workplace Communication Trends for 2022
Workplace Communication Trends for 2022
How did the pandemic change workplace communication? Which technologies saw jumps in usage? What types of communication do workers now prefer? This infographic from Expert Marketing delves into these questions. Check out the infographic. »
MarketingProfs B2B Forum
Wondering What's Next in B2B Marketing?
Don't miss the brilliant keynotes at this year's B2B Forum October 13-14 (live in-person and streaming). Two of the keynotes will help you understand innovations that are, right now, changing marketing as we know it—along with your career.

"Understanding Web3 Through a Marketing Lens" will feature a conversation between Tony Pham, VP of Marketing at SuperLayer, with MarketingProfs Marketing Smarts podcast host George B. Thomas. Tony has been at the forefront of Web3, and as a marketer himself he is passionate about understanding what it means for all of us.

Titled "Dawn of the Next-Gen B2B Marketer," the keynote by Paul Roetzer, founder and CEO of Marketing AI Institute, will explain how AI will deliver the personalization and experiences modern consumers expect; unlock previously unimaginable creative possibilities; and drive efficiency, revenue growth, profits, and the societal impact that leadership demands.

Join us in person in Boston or via livestream. »
Why Can't We Be Friends?
MarketingProfs Working Webinar
Marketing and Sales want the same thing: to gain more customers! So why not align your teams and become best friends? Join sales enablement consultant Pam Didner for her Sales Enablement Working Webinar Series. In four hands-on sessions, you'll create marketing that supports the sales process and attracts your ideal clients. A PRO exclusive! Enroll in Sales Enablement Working Webinar Series or upgrade to PRO now!
Making besties with Sales
Profs Picks
Modern marketing missives may not rely on carrier pigeons, but they can still get lost on their way to customers' inboxes. The most common reason emails don't make it is an outdated, messy email list—and about a quarter of an email list goes bad every year. That's a lot of missed messages. It's vital to validate your email list at least once a quarter—especially before the crowded holiday season—so you can avoid bounces resulting from fake and bot-created email accounts. Zerobounce can help you take it a step further and test your email deliverability. Before you even send an email, see where it will land with popular providers around the world. If it doesn't land in the inbox, you can adjust until it does—and deliverability platforms are a lot more responsive than pigeons.
Afoot in the Neighborhood
MarketingProfs community goings-on
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast, which recently passed its 500th episode (Whoa!). But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Friday on YouTube, MarketingProfs Facebook PRO Group, and LinkedIn!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
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News You Can Use
Updates from around the industry
Flashinfo Provides Powerful B2B Intelligence Databases and Endows Enterprises in Discovering Customers in Chosen TAM MarTech Series
Stigg Changes the Game for B2B SaaS Pricing Models Tech Times
Tassat Successfully Completes Launch of The Digital Interbank Network Yahoo Finance
B2B Payments Firm Billtrust Goes Private in $1.7B Deal PYMNTS
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WEX Launches Digital Wallet for B2B Payments PYMNTS
Upcoming Events
[Webinar] How to Land Your Holiday Emails in the Inbox
60 minutes | sponsored by ZeroBounce
[Webinar] The Everybody Writes 2 Book Launch Bash!
60 minutes with Ann Handley
[Webinar] Master Your Demand Generation Nurture
60 minutes with Kenda Macdonald
[Friday Forum] Email Marketing Friday Forum
3 sessions | sponsored by Vidyard
[Friday Forum] Marketing Planning Friday Forum
3 sessions | sponsored by Adobe Workfront

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