MarketingProfs Today
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Tuesday, November 15, 2022

📋 Table of Contents

1. Four Intent Data Mistakes ABM Newbies Make

2. Enterprise Email Marketing: Top Trends and Challenges

3. Drive More Sales and Improve CX Using Marketing Automation sponsored webinar

4. Burned Out But Staying: The State of Today's Workforce

5. Tell Us: Are You Prepared for Your Marketing Future? survey

6. Can You Handle the Truth? MarketingProfs Master Class

Scroll down for more, including industry news, community goings-on, and other useful resources.

Four Intent Data Mistakes ABM Newbies Make
Four Intent Data Mistakes ABM Newbies Make
ABM is more effective with intent data! Yay! But you're using it wrong. D'oh! You might be making one of four newbie mistakes outlined in this article. »
Your Handy Holiday Gifting Guide
Save time (and your sanity!) trying to find that perfect holiday gift for everyone. Download this Holiday Gifting Catalog to see what’s trending in food + drink, lifestyle, wellness, and home decor. Unlock access now! »
Enterprise Email Marketing: Top Trends and Challenges
Enterprise Email Marketing: Top Trends and Challenges
Marketers at large companies plan to focus their email strategies more on automation and mobile-friendly design in the year ahead, according to recent research. Check out the study findings. »
sponsored webinar
Drive More Sales and Improve CX Using Marketing Automation
Marketing automation helps businesses of all sizes scale their efforts and reach more customers at the right time. But with all of today's channels and platforms, how do you get started with an automation strategy that will work for you? In this webinar, you'll learn how to create, measure, and optimize a holistic marketing automation strategy that leads to more conversions and sales. »
Burned Out But Staying: The State of Today's Workforce
Burned Out But Staying: The State of Today's Workforce
Most workers say they are feeling burned out but still plan to stay at their current job next year, according to an infographic covering findings from a survey of more than 2,000 workers. Check out the infographic. »
Tell Us: Are You Prepared for Your Marketing Future?
MarketingProfs' 2022 State of B2B Marketing Training Report found that 1 in 5 of you don't feel prepared for your future in marketing. Make your voice heard in the 2023 version of our study: Take part in the 2023 survey, and you'll be the first to get our new report when it drops next year. You'll also be entered for a chance to win one of 10 copies of Ann Handley’s new book, Everybody Writes 2: Your New and Improved Go-To Guide to Creating Ridiculously Good Content. Take the 2023 survey now. »
Can You Handle the Truth?
MarketingProfs Master Class
Increase your email delivery, open rates, and CTRs with our all-new Master Class, The Real Truth About Email Marketing. Join host Jay Schwedelson tomorrow for the Master Class Watch Party to view highlights from the class and submit your own email marketing questions! Jay goes LIVE tomorrow, Nov. 16 at 12pm ET. BYO party hat.
Watch Party RSVP
Profs Picks
It's that time of year again, marketers—to stress about holiday gifts, that is. What will make your brand stand out? Mastering the art and science of gift-giving. Too generic and you’ve missed the mark; too obscure and you’ve lost the impact. Help reduce gift waste and simplify your year-end gifting with Loop & Tie, the gifting platform that gives back. It’s as easy as click, click, gift. Thoughtfully curated gift collections combined with customizable unboxing options deliver maximum impact. And as the only carbon regenerative platform, each gift shipped makes a positive impact on the environment. Sound good? Of course it does. Use promo code HOLIDAYPROFS by Dec. 31, 2022, for 10% off your first 10 gifts. It’s about time you had a stress-free holiday season.
Afoot in the Neighborhood
MarketingProfs community goings-on
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast, which recently passed its 500th episode (Whoa!). But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Friday on YouTube, MarketingProfs Facebook PRO Group, and LinkedIn!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
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News You Can Use
Updates from around the industry
ChatFunnels to Host Demand Gen Summit, a B2B Leadership Virtual Event MarTech Series
Marketing Content Platform Simplified Launches AI Text-to-Image Generator
Geeky Tech Releases New B2B SEO Services for Global Technology Companies Digital Journal
NextRoll Promotes Industry Veteran Roli Saxena to CEO PR Newswire
B2B Platform Partners With Mswipe to Improve Payments in India PYMNTS
Real-Time Data Startup Quix Raises $12.9M Series A Round TechCrunch
Upcoming Events
[Webinar] Drive More Sales and Improve Customer Experience Using Marketing Automation
45 minutes | sponsored by ActiveCampaign
[Master Class Kickoff Watch Party with Jay Schwedelson]
The Real Truth About Email Marketing
[Webinar] 10 Common Webinar Mistakes to Avoid in 2023
60 minutes | sponsored by ON24
[Friday Forum] Marketing Planning Friday Forum
3 sessions | sponsored by Adobe Workfront
[Friday Forum] Future Trends Friday Forum
3 sessions | sponsored by Momentive

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