MarketingProfs Today

Thursday, November 18, 2021

📋 Table of Contents

1. Your Guide to Co-Marketing

2. The Journey of Video in Your ABM Strategy sponsored article

3. Standing Out From the Crowd and Salsabrating the Good: Jay Whitney on Marketing Smarts

4. How Content Can Drive Business Growth sponsored webinar

5. Six Tips for Getting Started With B2B Social Media Advertising

6. Everyone Wants to Rank MarketingProfs B2B Backstage

Scroll down for more, including industry news, community goings-on, and other useful resources.

Your Guide to Co-Marketing
Your Guide to Co-Marketing
You don't have to go it alone: Co-marketing partnerships can be an effective way to extend your reach, generate qualified leads, and increase brand awareness. This article offers a practical guide. »
The Journey of Video in Your ABM Strategy
sponsored article
The Journey of Video in Your ABM Strategy
Video is not only a popular form of marketing content but also an incredibly versatile medium, so you can create a certain type of video for each touchpoint in your marketing strategy. Here's a road map of how to use it in account-based marketing. »
Standing Out From the Crowd and Salsabrating the Good: Jay Whitney on Marketing Smarts
Standing Out From the Crowd and Salsabrating the Good: Jay Whitney on Marketing Smarts
Sometimes strategic marketing means putting your budget somewhere that isn't your own products. FoodStory Brands CMO Jay Whitney recounts his experiences marketing smaller food brands through exceptionalism and a focus on social causes. Read more and listen in on this fascinating conversation. »
sponsored webinar
How Content Can Drive Business Growth
Getting the right content in front of the right people at the right moment is a challenge. But with the right data and tools, marketers can reach prospects with highly targeted messaging and get one step closer to generating engaged, qualified leads. And that can drive business growth. »
Six Tips for Getting Started With B2B Social Media Advertising
Six Tips for Getting Started With B2B Social Media Advertising
This infographic from Sagefrog provides six tips for how to get started with B2B social media advertising. Check out the infographic. »
Everyone Wants to Rank
MarketingProfs B2B Backstage
For years, execs have asked one question: "Why aren't we ranking higher on Google?" (Well, that and "How do we go viral?") MarketingProfs community favorite Wil Reynolds will break down what tools you need for your content to rank higher in 2022 and beyond. A PRO exclusive.
Find that ocean of opportunity
Afoot in the Neighborhood
MarketingProfs community goings-on
Summer is over, but our summer series of "working webinars" is still available for PRO members on demand. Check out each hands-on resource: lead magnetslist-buildingwelcome campaigns, sales campaigns and pipelines, and nurture campaigns.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage), is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, and Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
Swaarm Drives Tech Innovation With Three New Features: View-Through Attribution, AppsFlyer Click Signing, and Feed Configuration API MarTech Series
Mirakl Acquisition Builds Strength in Cross-Border Invoicing for B2B Marketplaces PYMNTS
RollWorks Launches ABM Partner Program Dedicated to Agencies PR Newswire
Conductor Raises $150M at a $525M Valuation to Build Out Its Search-Based, Organic Marketing Technology TechCrunch
Paragon Data Labs Raises Additional $1.75M in Funding Yahoo Finance
Euronet Worldwide Launches Dandelion, a B2B Payments Platform That Simplifies Cross-Border Payments With a True Real-Time Solution The Street
B2B Marketplace Ula Closes Series B Round with Additional $23.1M PYMNTS
Upcoming Events
[Webinar] How Your Content Can Contribute to Business Growth
45 minutes | sponsored by Selling Simplified
[Webinar] How to Use Hybrid Events for Lead Generation
45 minutes | sponsored by Glisser
[Webinar] B2B Marketers: Seven Steps for Writing a Killer Creative Brief
45 minutes | sponsored by Aventi Group
[Webinar] Establishing Boundaries to Live a Better Life
45 minutes | presented by Carlos Hidalgo
[Friday Forum] Marketing Planning
3 live sessions | sponsored by Validity
[PRO Webinar] You Need a New Toolbox to Win the B2B Content Game
B2B Backstage with Wil Reynolds | 75 minutes

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