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Social media advertising is an increasingly important marketing approach for B2B firms.

However, crafting a strategy can feel daunting with so many different platforms and ad formats to choose from.

An infographic (below) from Sagefrog provides six tips for how to get started with B2B social media advertising.

The piece also looks at the incredible scale of the social media landscape, how advertising on social can help B2B brands, and some of the ad formats available.

Check out the infographic:

Social media advertising for B2B companies infographic 

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji