MarketingProfs Today
Together with Dotdigital: Cross-channel marketing that boosts ROI

Tuesday, November 23, 2021

📋 Table of Contents

1. Providing Quantitative Feedback to Creatives Is 'Mission Critical': CMOs Offer Five Tips

2. The Features Marketers Look for in Automation Platforms

3. How to Use Hybrid Events for Lead Generation sponsored webinar

4. A Quick Guide to Selecting the Right Hashtags

5. PRO Training Is So Fetch Next Year MarketingProfs PRO

Scroll down for more, including industry news, community goings-on, and other useful resources.

Providing Quantitative Feedback to Creatives Is 'Mission Critical': CMOs Offer Five Tips
Providing Quantitative Feedback to Creatives Is 'Mission Critical': CMOs Offer Five Tips
KPIs and metrics can indicate performance success for marketers. But what about creative teams? Check out some tips from CMOs for giving measurable feedback to creatives. »
Transform Your Customer Data Into Personalized Campaigns
You have all kinds of customer data, but how do you use it to reach customers with personalized campaigns—in all their favorite channels? From email to SMS, social, live chat, and push notifications... you can use cross-channel marketing automation by Dotdigital to Boost your ROI! »
The Features Marketers Look for in Automation Platforms
The Features Marketers Look for in Automation Platforms
Marketers say the most important feature they look for when assessing a marketing automation platform is its integrations with other technology solutions, according to recent research. Check out the study findings. »
sponsored webinar
How to Use Hybrid Events for Lead Generation
A full 40% of all events in North America and Europe are now hybrid—meaning they include both an in-person and an online component. Using real life case studies, this webinar will help you learn how to use those events for lead generation. »
A Quick Guide to Selecting the Right Hashtags
A Quick Guide to Selecting the Right Hashtags
The piece looks at how you can find an effective combination of hashtags by looking for ones that are active, niche, relevant, and mixed. Check out the infographic. »
PRO Training Is So Fetch Next Year
MarketingProfs PRO
Working webinar series with Jeannie Walters and Nick Westergaard, Master Classes with Christopher S. Penn and Ann Handley (shut the front door!), and our Spring B2B Forum are just some of the exclusive PRO benefits coming your way next year!
Get real-world, actionable education now
Profs Picks
You know how powerful email automation can be—less work, more ROI! So why not extend that ability to other channels? The cross-channel marketing automation studio by Dotdigital can build customer lifecycle journeys that combine email, SMS, social ads, live chat, and more. Using your own customer data and insights, you can segment your customers on their behaviors, marketing preferences, demographics, and other criteria. You can then launch personalized cross-channel marketing campaigns with dynamic content and relevant, contextual triggered messaging. And the platform integrates with hundreds of e-commerce and CRM platforms to derive and use the customer insights residing in your tech stack. See how you can boost ROI with cross-channel marketing.
Afoot in the Neighborhood
MarketingProfs community goings-on
Summer is over, but our summer series of "working webinars" is still available for PRO members on demand. Check out each hands-on resource: lead magnetslist-buildingwelcome campaigns, sales campaigns and pipelines, and nurture campaigns.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage), is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, and Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
Zeotap Launches on Google Cloud Marketplace PR Newswire
Manifest Commerce, in Partnership With Project Verte, Launches First Sustainable B2B Fulfillment Solution for Omnichannel Merchants MarTech Series
Ireland's Fonoa Raises $20.5M to Help Digital-First Businesses Stay Tax Compliant as They Scale Globally TechCrunch
CommentSold Announces New Executive Team Appointments as It Embarks on Next Stage of Growth Yahoo Finance
KeyBank Acquires Leading Payments Innovator XUP PR Newswire
Vistex Forays Into Big Data, Announces Acquisition of Webdata Solutions GmbH Yahoo Finance
Slope Takes in First Capital With Visions of Being ‘Stripe for Global B2B Payments’ TechCrunch
Upcoming Events
[Webinar] How to Use Hybrid Events for Lead Generation
45 minutes | sponsored by Glisser
[Webinar] B2B Marketers: Seven Steps for Writing a Killer Creative Brief
45 minutes | sponsored by Aventi Group
[Webinar] Establishing Boundaries to Live a Better Life
45 minutes | presented by Carlos Hidalgo
[Friday Forum] Marketing Planning
3 live sessions | sponsored by Validity
[PRO Webinar] You Need a New Toolbox to Win the B2B Content Game
B2B Backstage with Wil Reynolds | 75 minutes

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