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Tuesday, November 8, 2022

📋 Table of Contents

1. Five PR Strategies for Brand-Building Through the 2022 'SaaSacre'

2. The Most Valuable Global Brands in 2022

3. Turn Up the Star Factor on Ho-Hum Emails MarketingProfs Friday Forum

4. How the Lines Between B2B and B2C Are Blurring

5. Tell Us: Are You Prepared for Your Marketing Future? survey

6. Influence the Decision-Makers MarketingProfs training course

Scroll down for more, including industry news, community goings-on, and other useful resources.

Five PR Strategies for Brand-Building Through the 2022 'SaaSacre'
Five PR Strategies for Brand-Building Through the 2022 'SaaSacre'
Fears of a possible recession have B2B SaaS companies feeling off-balance. But that doesn't mean branding has to stop. Time to pull out these five PR tactics and make your company stand out in a different way. »
How to Create Blog Posts That Rank High: A Checklist
Google’s helpful content update will raise the bar even higher for high-quality, original content. Semrush created a checklist to help you navigate the change and make sure your content hits the mark in every way. Get the free checklist now. »
The Most Valuable Global Brands in 2022
The Most Valuable Global Brands in 2022
The five most valuable global brands in 2022 are all technology brands, according to recent research. Check out the study findings. »
MarketingProfs Friday Forum
Turn Up the Star Factor on Ho-Hum Emails
The B2B media mix wouldn't be complete without an email or two (or two hundred!). Our Email Marketing Friday Forum features THREE sessions covering multiple aspects of email marketing: production, video content, and retention. Join us! »
How the Lines Between B2B and B2C Are Blurring
How the Lines Between B2B and B2C Are Blurring
This infographic explores how the lines between B2B and B2C blur when it comes to considered purchases, and how businesses in both areas need to combine right brain and left brain approaches to succeed. Check out the infographic. »
Tell Us: Are You Prepared for Your Marketing Future?
MarketingProfs' 2022 State of B2B Marketing Training Report found that 1 in 5 of you don't feel prepared for your future in marketing. Make your voice heard in the 2023 version of our study: Take part in the 2023 survey, and you'll be the first to get our new report when it drops next year. You'll also be entered for a chance to win one of 10 copies of Ann Handley’s new book, Everybody Writes 2: Your New and Improved Go-To Guide to Creating Ridiculously Good Content. Take the 2023 survey now. »
Influence the Decision-Makers
MarketingProfs training course
Your customers aren't numbers; they're people with unique desires and goals. Customized marketing provides unique experiences to rally decision-makers around your solutions. The Communicating Your Demand Generation Programs and Campaigns course shows you how to structure your multitouch campaign and get your team working together for stronger demand gen results.
Create customized experiences
Profs Picks
"Oh my god, it's happening! It's happening! Everybody stay calm!" Google's 'helpful content update' has gone into effect, and many marketers are scrambling to make sure their content still ranks. Don't panic: Semrush has you covered. Because ranking high on Google increasingly depends on the ability to create original, authentic, and useful content, it's more important than ever to prioritize your audience's needs—and establish a quality control process. Semrush can help you make that process smoother and easier with a free Blog Post Checklist that includes five essential steps to ensuring your blog post's quality, examples and useful links, and a free editable checklist so every post you create goes through the same optimization process before being shared. Now that's downright relaxing. Download the free Blog Post Checklist now.
Afoot in the Neighborhood
MarketingProfs community goings-on
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast, which recently passed its 500th episode (Whoa!). But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Friday on YouTube, MarketingProfs Facebook PRO Group, and LinkedIn!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
Did You Miss Us?
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News You Can Use
Updates from around the industry
Veritone's aiWARE Selected by Deloitte to Advance AI Practice Focused on Helping Clients Discover and Manage Media, Text, and Data at Scale Business Wire
Anteriad to Make B2B Marketing Data Available on Snowflake Marketplace MarTech Series Expands Offering To Be the First and Only Platform to Help Software Companies Build and Scale Cloud GTM to Accelerate Sales Growth PR Newswire
Allegion to Acquire Workforce Management Solution, Accelerating Seamless Access Yahoo Finance
seoClarity Launches Schema Optimizer Digital Journal
Data Innovator AnalyticsIQ Launches Connection+ to Help B2B Brands Identify Businesses and the People Leading Them EIN News
Balance Hires Former Marqeta Executive as VP of Customer Growth to Drive Financing and E-Commerce Payments for B2B Businesses Business Wire
Upcoming Events
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[Master Class Kickoff Watch Party with Jay Schwedelson]
The Real Truth About Email Marketing
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[Friday Forum] Marketing Planning Friday Forum
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[Friday Forum] Future Trends Friday Forum
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