MarketingProfs Today
Together with the Smarter GTM Company

Tuesday, February 15, 2022

📋 Table of Contents

1. Eight Alternatives to Open-Triggered Email Sequences in the Age of Mail Privacy Protection

2. The Purpose of Content Marketing for B2B vs. B2C Brands

3. How to Create Impact With Your Ad Dollars sponsored webinar

4. What People Think of the Metaverse

5. It's Good to B2B You MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

Eight Alternatives to Open-Triggered Email Sequences in the Age of Mail Privacy Protection
Eight Alternatives to Open-Triggered Email Sequences in the Age of Mail Privacy Protection
How can email automation work when we don't know, because of Apple's new privacy rules, whether a recipient has actually opened an email? This article offers alternatives to the open-triggered email sequence. »
Get Smarter to Get Better at B2B
Today’s B2B buying journey is highly fragmented. Cue Smarter GTM: It helps you spot the juiciest opportunities, get rid of spammy interactions, align sales and marketing, and measure every impact. Download the e-book now. »
The Purpose of Content Marketing for B2B vs. B2C Brands
The Purpose of Content Marketing for B2B vs. B2C Brands
Both B2B and B2C marketers say the primary purpose of content marketing is to generate brand awareness, but they differ on the other top reasons for creating content, according to recent research. Check out the study findings. »
sponsored webinar
How to Create Impact With Your Ad Dollars
Marketing technology is indispensable, allowing brands to personalize communications based on customer responsiveness and behaviors. But does your advertising technology do the same? Join us and learn how to use real-time customer behaviors to deliver your ads at the right time. »
What People Think of the Metaverse
What People Think of the Metaverse
The metaverse—the concept of social interactions occurring in virtual worlds—is all the rage with tech companies. But what do people actually think of it? Check out the infographic. »
It's Good to B2B You
MarketingProfs B2B Forum
Get a flood of inspo and new ideas from the world of B2B marketing at our spring B2B Forum Online, April 6-7. PRO members, you can sign up for FREE. Not yet a PRO member? Register for spring's B2B Forum Online now and you'll get a year-long PRO membership on us.
Let's go
Profs Picks
GTM fragmentation is a result of data being held in silos and spread across different systems, channels, processes and teams, resulting in the inability to see targets clearly and engage them. Lucky for you, there's an antidote: Account Intelligence! Smarter GTM injects Account Intelligence into every step of the buyer’s journey and creates the ability to orchestrate every action. See opportunities earlier, progress deals faster, and drive growth further with the Smarter Go-To-Market Comic. Download the Account Intelligence e-book now!
Afoot in the Neighborhood
MarketingProfs community goings-on
Our new Working Webinar is B2B Content as CX, and the second session, Uncover Customer Clues, happens on February 17. Don't miss host Jeannie Walters and her CX expertise in this hands-on event.
Did you miss our very own rockstar Kenda Macdonald's Fewer Random Acts of Content webinar? Never fear, because it's now available to watch on-demand. Check it out!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Fractional CMOMarket ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
Demandbase Offers New ABX Certification, Equipping Marketing Teams to Take Account-Based Success to the Next Level PR Newswire
Oro Launches OroCommerce 5.0 for B2B E-Commerce PYMNTS
Hopper Expands Strategic Technology Partnership With Sabre PR Newswire
E-Commerce Platform BigCommerce Acquires Software Firm B2B Ninja PYMNTS
FIS Announces Acquisition of Payrix Street Insider
B2B E-Commerce Site-Building Firm Hullabalook Nets $8M PYMNTS
Upcoming Events
[Webinar] SCALE With ABM
45 minutes | sponsored by Terminus
[B2B Content as CX Working Webinar]
Uncover Customer Clues | 60 minutes
[Webinar] How to Create Impact With Your Ad Dollars
60 minutes | sponsored by ViralGains
[B2B Content as CX Working Webinar]
Get Customers Through Your Digital Door | 60 minutes
[Master Class] Google Analytics 4 for Marketers
Live Kickoff Watch Party with Christopher S. Penn

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