MarketingProfs Today
Together with customer experience platform

Tuesday, February 22, 2022

📋 Table of Contents

1. Five Types of Content to Include in Your Sales Enablement Playbook

2. The Rise of the Self-Service B2B Buyer

3. How to Create Impact With Your Ad Dollars sponsored webinar

4. Five Trends That Will Dominate Influencer Marketing in 2022

5. Proven Promotions MarketingProfs Open House

Scroll down for more, including industry news, community goings-on, and other useful resources.

Five Types of Content to Include in Your Sales Enablement Playbook
Five Types of Content to Include in Your Sales Enablement Playbook
So... you're relatively new to content marketing. You keep hearing about "sales enablement." What exactly is that? And what content types can you tailor specifically for Sales? This article has your answers. »
Making Marketing Moments That Last: Learn How at Activate 2022
Thousands of marketers like you come together at Iterable's Activate conference to learn how to create highly memorable experiences for customers. Virtual and in-person events feature stories of trendsetting marketing moments that have left deep impressions on customers. Register to attend IRL or virtually now. »
The Rise of the Self-Service B2B Buyer
The Rise of the Self-Service B2B Buyer
B2B buyers and marketers agree that the COVID-19 pandemic has changed the buying process: Buyers are investigating more on their own and taking more control, according to recent research. Check out the study findings. »
sponsored webinar
How to Create Impact With Your Ad Dollars
Marketing technology is indispensable, allowing brands to personalize communications based on customer responsiveness and behaviors. But does your advertising technology do the same? Join us and learn how to use real-time customer behaviors to deliver your ads at the right time. »
Five Trends That Will Dominate Influencer Marketing in 2022
Five Trends That Will Dominate Influencer Marketing in 2022
What changes will have a big impact on influencer marketing this year? This infographic looks at five major influencer marketing trends, including what's driving those trends and how marketers can adapt to them. Check out the infographic. »
Proven Promotions
MarketingProfs Open House
Want to create more effective promotions? On Thursday, enroll in any one of our dozens of PRO-level marketing courses at no cost! Designed for smart marketers like you, our PRO courses go beyond theory to give you real-world application. Execute like a PRO when you enroll for a course at our Open House.
Remind me this Thursday!
Profs Picks
Better than anyone, you know as a marketer that memorable customer experiences are the foundation of strong relationships with customers. Because without those relationships, no company can last long beyond the near term. Iterable's Activate 2022 conference is for marketers and product leaders who want to connect with their customers on a personal level. You'll learn from experts behind the world's best, most innovative customer experiences. Join the thought-provoking discussions at the in-person and virtual Activate events. Register now.
Afoot in the Neighborhood
MarketingProfs community goings-on
Hark! A new MarketingProfs Master Class approaches... join Christopher S. Penn on March 9 for Google Analytics 4 for Marketers. He'll walk you through how to use GA4, from setup to data analysis. Register now!
Our latest Working Webinar series is B2B Content as CX, and the third lunch-hour session, Get Customers Through Your Digital Door, is on March 3. Don't miss host Jeannie Walters and her CX expertise in this hands-on event.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Fractional CMOMarket ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
Did You Miss Us?
Recent MarketingProfs content
The Purpose of Content Marketing for B2B vs. B2C Brands »
Eight Alternatives to Open-Triggered Email Sequences in the Age of Mail Privacy Protection »
What People Think of the Metaverse [Infographic] »
How B2B Brands Can Use Purpose to Win in the Marketplace »
The Four Eras of B2B Marketing »
Six Ways to Make Your Commute Productive [Infographic] »
Upcoming Events
[Webinar] How to Create Impact With Your Ad Dollars
60 minutes | sponsored by ViralGains
[B2B Content as CX Working Webinar]
Get Customers Through Your Digital Door | 60 minutes
[Master Class] Google Analytics 4 for Marketers
Live Kickoff Watch Party with Christopher S. Penn

Comments? Contact us.
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.

MarketingProfs LLC
1985 Riviera Dr, Ste 103-17
Mount Pleasant, SC 29464

Did someone who cares about you forward this to you? Subscribe here to get your own copy.