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Tuesday, February 8, 2022

📋 Table of Contents

1. The Missing Piece of Revenue Intelligence: Content Engagement Data

2. The Top Social Networks With B2B Marketers

3. The Marketer's Essential Guide to Events in 2022 sponsored webinar

4. How 'Link In Bio' Impacts Instagram Performance

5. Future Trends Friday Forum MarketingProfs event

6. Marketers Save the Day (Again)! MarketingProfs Open House

Scroll down for more, including industry news, community goings-on, and other useful resources.

The Missing Piece of Revenue Intelligence: Content Engagement Data
The Missing Piece of Revenue Intelligence: Content Engagement Data
Rapid changes in revenue operations, revenue intelligence, and sales engagement can be confusing for marketers who are focused on content value. That's because their teams have incomplete data. Here's what's missing. »
Nail Your Product Offering With Market Intel
Hear that banging sound? That’s you nailing your product offering by analyzing solid market data and deep industry insights—a task made possible by Semrush .Trends. Here's how the tool will help you get it done. »
The Top Social Networks With B2B Marketers
The Top Social Networks With B2B Marketers
Although LinkedIn is the most used social network by B2B firms, marketers say Twitter delivers the most engagement, according to recent research. Check out the study findings. »
sponsored webinar
The Marketer's Essential Guide to Events in 2022
Join Glisser's Chief Evangelist Vanessa Lovatt and FIRST Solutions' Senior Project Manager of Corporate Events Liz Jordan for this can't-miss webinar on February 10. Learn how to integrate event tech with martech, what the Metaverse's impact could be, and much more to ensure your event success in the upcoming year. »
How 'Link In Bio' Impacts Instagram Performance
How 'Link In Bio' Impacts Instagram Performance
To find out how adding "link in bio" to Instagram post captions impacts engagement, Socialinsider analyzed 78,662,277 Instagram posts from 92,724 brand pages. Check out the infographic. »
MarketingProfs event
Future Trends Friday Forum
Marketing seems to get more complex by the day, and it can be hard to know which tactics and technologies are worth your time. Join us as we look ahead to the trends, platforms, and innovations that will matter in 2022 and beyond, and learn how you can start planning for them now. »
Marketers Save the Day (Again)!
MarketingProfs Open House
Marketers who prepare are marketers who succeed. Prepare for your B2B marketing future with a FREE online course from MarketingProfs. We're opening up our PRO exclusive course library to EVERYONE on Feb 24 for our Open House! Lead gen, SEO, strategy, CX... so many topics to choose from! So sign up and save the date to save the day (yet again) with your newly found mad skillz.
Save the date to save the day!
Profs Picks
Companies don't market in a vacuum. They need context and the ability to dig deep into their industry. Luckily, Semrush .Trends can help you do just that. You can discover any industry's digital market size, evaluate the competition level of any market, benchmark your and your competitors' market share, and uncover the strategies of your rivals—as well as what they place their bets on. Try Semrush .Trends for free and start digging.
Afoot in the Neighborhood
MarketingProfs community goings-on
Did you miss our very own rockstar Kenda Macdonald's Fewer Random Acts of Content webinar? Never fear, because it's now available to watch on-demand. Check it out!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Fractional CMOMarket ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
Brightcove Acquires Audience Insights Company Wicket Labs Demand Gen Report
Gympass Names Former Google Executive as Chief Revenue Officer and Former HubSpot Leader as Chief Marketing Officer Business Wire
Jabmo Launches ABM Awards Program to Recognize Leaders in B2B Marketing MarTech Series
National Australia Bank Selects Khoros to Accelerate Its Digital Transformation and Realise Its Messaging Vision Business Wire
Artisanal Ventures Closes B2B Cloud Startup Fund at $62M PYMNTS
Novi Is Building a B2B Marketplace for Brands That Care About Sustainability TechCrunch
B2B Logistics Firm Loadshare Nets $40M for Expansion PYMNTS
Upcoming Events
[Webinar] The Marketers Essential Guide to Events in 2022
45 minutes | sponsored by Glisser
[B2B Content as CX Working Webinar]
Customers Crave Self-Service Content | 60 minutes
[Friday Forum] Future Trends
3 live sessions | sponsored by MNTN
[Webinar] SCALE With ABM
45 minutes | sponsored by Terminus
[B2B Content as CX Working Webinar]
Uncover Customer Clues | 60 minutes

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