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Together with the Smarter GTM Company
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Lookin' Preppy!
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MarketingProfs B2B Forum
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| Our recent State of B2B Marketing Training Report told us that 81% of B2B marketers don't feel prepared for their future in marketing. Youch! How to get better prepared this spring? Get some virtual face time with experts during our spring B2B Forum Online. A two-day pass is included with your PRO Membership. Don't have PRO? Sign up for the spring B2B Forum and you'll get a year of PRO on us (a $595 value). |
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| Profs Picks |
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| As B2B marketers, we're constantly being asked to learn—and use—the latest and greatest strategies. That includes go-to-market. So how do we not only get up to speed but become experts at the latest B2B GTM strategies? We master account-based experience. (ABX), the next generation of ABM. Fortunately, Demandbase is providing online ABX Certification at no charge, but only for a limited time. As an ABX Certified Strategist, you'll know how to implement ABX, build an account data foundation, find accounts that drive business, engage with relevant interactions, and close opportunities with better alignment. And, in the process, future-proof your career. Click here to get your free certification. |
| Afoot in the Neighborhood |
| MarketingProfs community goings-on |
| Hark! A new MarketingProfs Master Class approaches... join Christopher S. Penn on March 9 for Google Analytics 4 for Marketers. He'll walk you through how to use GA4, from setup to data analysis. Register now! |
| Our latest Working Webinar series is B2B Content as CX, and the third lunch-hour session, Get Customers Through Your Digital Door, is on March 3. Don't miss host Jeannie Walters and her CX expertise in this hands-on event. |
| Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Fractional CMO, Market Research, Branding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you. |
| How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you! |
| Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on. |
| A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line. |
| News You Can Use |
| Updates from around the industry |
| The Juice Launches Creator Pages, Supporting B2B Marketers in Highlighting Individuals Behind the Brands MarTech Series |
| Cobira Chooses Valid's Dynamic IMSI Manager Solution and Subscription Management Platform PR Newswire |
| Freshworks Alums Launch Growfin, Targeting Global B2B Payments Market With a Collaboration-First Approach Yahoo Finance |
| B2B E-Commerce Firm ICZoom Plans IPO PYMNTS |
| Stensul Is First to Market With API Integration With Pardot for Email Creation Yahoo Finance |
| Aleran Software Opens San Diego Office PR Newswire |
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