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Tuesday, March 8, 2022

📋 Table of Contents

1. Five Ways to Identify a Good Brand-Naming Consultant

2. CMO Survey: The Biggest Obstacles to Growth in 2022

3. Curious About What a Product-Led Go-to-Market Strategy Can Do for You? MarketingProfs free event

4. How Brands Should Engage on Twitter

5. From Back of the Class to Front Row MarketingProfs Master Class

Scroll down for more, including industry news, community goings-on, and other useful resources.

Five Ways to Identify a Good Brand-Naming Consultant
Five Ways to Identify a Good Brand-Naming Consultant
Not all of us can be good at naming things, which is why we have brand-naming agencies and experts to make sure a new name rolls right off the tongue. This article gives five ways to tell whether a brand-namer is worth your while. »
Get All-New Insights Into Search Habits, SEO Trends, and Keyword Data
Customer behavior and keyword intent have no doubt gone through major changes as a result of the pandemic. Semrush's 360-degree analysis of the latest trends will help you learn how you can build a winning Search strategy for 2022 and beyond! »
CMO Survey: The Biggest Obstacles to Growth in 2022
CMO Survey: The Biggest Obstacles to Growth in 2022
Chief marketing officers cite talent/labor issues, supply chain issues, and inflation as the biggest potential obstacles to growth in 2022, according to recent research. Check out the study findings. »
MarketingProfs free event
Curious About What a Product-Led Go-to-Market Strategy Can Do for You?
Are you better off using a go-to-market strategy based on product-led growth (PLG) rather than a Sales-led one? Which PLG approaches make most sense for your business, your customers, and your sales and marketing? Matt Heinz will cover the six primary PLG "motions" that leading B2B organizations use today. Check out this week's Friday Forum on marketing and sales enablement. »
How Brands Should Engage on Twitter
How Brands Should Engage on Twitter
This infographic, based on survey data as well as internal data, in intended to help marketers find the right tone, topics, and engagement approaches for Twitter. Check out the infographic. »
From Back of the Class to Front Row
MarketingProfs Master Class
If you always took a back row seat in Statistics, the all-new Google Analytics 4 for Marketers is for you! Join Christopher S. Penn as he shows you how to GA4 your way to an A+ in stats and data analytics. He kicks off his all-new Master Class with five LIVE Watch Parties. GA4 for Marketers starts tomorrow, March 9!
Get me data analytics help, stat!
Profs Picks
As a marketer, you've had to be agile and adapt to a huge amount of change since early 2020. And if you're wondering how drastically the digital ecosystem has been affected, you're not alone. Will the world of Search ever be the same again? How suitable will pre-pandemic tactics be in today’s climate? Semrush's wide range of tools and reports puts them in a unique position to investigate, analyze, and document the market-specific data that answers those questions. Their State of Search 2022 report analyzes the world's leading markets. For example, there were 68% more days of high level rank volatility on desktop in 2021 vs. 2020. The report contains everything you need to plan your post-pandemic growth strategy. Download it for free today.
Afoot in the Neighborhood
MarketingProfs community goings-on
Hark! A new MarketingProfs Master Class approaches... join Christopher S. Penn on March 9 for Google Analytics 4 for Marketers. He'll walk you through how to use GA4, from setup to data analysis. Register now!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Fractional CMOMarket ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
Bynder Acquires Content Operations Platform GatherContent Business Wire
New Digital Content Marketplace Exeest Raises $3.1M PR Daily Wire
B2B SaaS Platform Insider Unlocks Unicorn Status, Tripling Valuation and Announcing $121M Series D MarTech Series
AlphaSense Taps Industry Veteran Melissa Sargeant as Chief Marketing Officer PR Newswire
Evident Joins Valtech, Creating a B2B Digital Powerhouse in Europe MarTech Series
B2B E-Commerce Platform Chari Acquires Credit Line of Axa Assurance for $22M TechCrunch
B2B Sales Platform Lands $110M PYMNTS
Upcoming Events
[Master Class] Google Analytics 4 for Marketers
Live Kickoff Watch Party with Christopher S. Penn
[B2B Content as CX Working Webinar]
Better Funnel. Better Retention. | 60 minutes
[Webinar] Social Media Marketing Strategy: How You Can Succeed in 2022
45 minutes | sponsored by Tinuiti
[Friday Forum] Marketing and Sales Enablement
3 live sessions | sponsored by Allego

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