MarketingProfs Today

Thursday, May 13, 2021

📋 Table of Contents

1. 6 Ways Good Customer Experience Goes Beyond Website Design

2. Your Product Content Strategy Might Be Missing Something Big sponsored article

3. Digital Is Bigger Than E-Commerce: Jill Thomas of PGA TOUR Superstore

4. Video Marketing Friday Forum MarketingProfs event

5. 25 Must-Know Search Stats for 2021

6. 'One of the most engaging and empowering virtual events I've ever attended!' MarketingProfs PRO event

Scroll down for more, including industry news, community goings-on, and other useful resources.

Six Ways Good Customer Experience Goes Beyond Website Design
MarketingProfs article
Six Ways Good Customer Experience Goes Beyond Website Design
There's no denying that good Web design matters for creating positive customer experiences. However, your B2B clients will look beyond your website for assurance that you're the right company to meet their needs. Here are six ways to convince them. »
Your Product Content Strategy Might Be Missing Something Big
sponsored article
Your Product Content Strategy Might Be Missing Something Big
A good product content strategy requires technology that can integrate production, storage, and management, as well as analyze data to deliver relevant customer experiences. Are you using the right tools? »
Digital Is Bigger Than E-Commerce: Jill Thomas of the PGA TOUR Superstore on Marketing Smarts
podcast
Digital Is Bigger Than E-Commerce: Jill Thomas of the PGA TOUR Superstore on Marketing Smarts
Jill Thomas, CMO of PGA TOUR Superstore, explains how she digitized the high-touch retail experience of buying golf equipment and achieved record-breaking sales and growth during a pandemic. Read more and listen in on this fascinating conversation. »
MarketingProfs event
Video Marketing Friday Forum
Sure, you've dipped your toes in video marketing. But do you have an actual strategy in place? And does your use of video result in growth and sales? These 3 sessions will teach you to create a successful strategy and suggest tools, tips, and techniques to help you produce showstopping B2B videos. Sign up now (it's free!). »
25 Must-Know Search Stats for 2021
infographic
25 Must-Know Search Stats for 2021
Did you know that 70% of search queries contain four words or more? Or that 48% of people are now using voice assistants for general Web searches? Those are just two of the search engine-related stats covered in a recent infographic. Check out the infographic. »
'One of the most engaging and empowering virtual events I've ever attended!' —Spring B2B Forum attendee
MarketingProfs PRO event
To gain access to all-new interactive sessions and keynotes packed with inspiration, actionable insights, and shenanigans, don't miss our October #mpb2b online.
Be the Early Bird
Afoot in the Neighborhood
MarketingProfs community goings-on
Our just-launched MarketingProfs Master Class consists of 13 bite-sized lessons to help you develop the financial acumen and measurement skills that you need to make smarter marketing decisions, impress your CFO and management team, and prove your value. Check it out!
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A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: Positioning | Customer Experience (CX) | and Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
We've launched a suite of B2B consulting and content services—called MarketingProfs DNA (Defensible Net Advantage)—aligned with core marketing disciplines: positioning & messaging | customer experience | and demand generation. They're especially designed for marketers who have strategic work to do but don't have the time or team to ensure success. See how MarketingProfs can help.
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News You Can Use
Updates from around the industry
Zeotap Launches Predictive Audiences to Empower Marketers With Machine-Learning ExchangeWire
5WPR Wins B2B Brand Experience of the Year in 2021 International Business Awards PR Newswire
Demand Science Launches PurePulse to Help B2B Marketers Solve Mid-Funnel Demand Generation Challenges The Street
Jifflenow Closes $11.9M Funding to Supercharge How Enterprises Book B2B Customer Meetings MarTech
Panaseer Raises $26.5M in Series B Funding to Solve Cybersecurity's Biggest Challenge PR Newswire
Swarmia Raises $8M Seed to Help Software Development Teams Deal With Data TechCrunch
Upcoming Events
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[Friday Forum] Video Marketing
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18
[Webinar] Secrets to Enchanting Your Customers Through Story
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[Webinar] Keys to Delivering Digital Experiences Your Audience Will Love
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