Jill Thomas has helped elevate global brands like The Walt Disney Company and PepsiCo, and brought lots of energy and new ideas to the team at the PGA TOUR Superstore when she joined as chief marketing officer in January 2020.

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And then the pandemic happened, and the retail experience changed overnight.

I invited Jill to Marketing Smarts to talk about how she grew the Superstore's digital offerings, building out touchpoints at a frenetic pace, to recreate the kind of brand experience people would expect if they visited the store.

We discuss how she led an experiential retailer through a global pandemic and achieved record-breaking sales and growth despite the stores' being closed for months. We also get into the PGA TOUR Superstore's strategic partnerships with other organizations, such as Women's Golf Day and First Tee.

Of course I had to ask Jill what it's like working as a female executive in a male-dominated industry, too, so don't miss this one!

We recorded this show live in our MarketingProfs PRO Facebook group. If you're a PRO member, join us there for livestream videos and other exclusive content!

Listen to the entire show now from the link above, or download the mp3 and listen at your convenience. Of course, you can also subscribe to the Marketing Smarts podcast in iTunes or via RSS and never miss an episode.

This episode brought to you by Widen and Leap Advisory by Demand Spring.

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Support for this Marketing Smarts podcast episode comes from Leap Advisory by Demand Spring. Our advisors are all experienced marketing executives who have walked in your shoes and can help with any marketing challenge. They listen first, and offer advice you can act on today. Meet our advisors at Leap by Demand Spring.   Widen helps brands deliver content with confidence. Their cloud-based DAM and PIM software, the Widen Collective, empowers marketers to bring content together, send it anywhere, and automate in-between. Visit Widen to see why they're trusted by hundreds of world-class brands, like Crayola, Trek, and Renewal by Andersen.



"Marketing Smarts" theme music composed by Juanito Pascual of
Signature Tones.