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Tuesday, May 17, 2022

📋 Table of Contents

1. The Four Benchmarks of an Agency's Life Cycle—And How to Profit From Them

2. The Podcast Boom: Audience and Content Trends

3. Get Local to Create First-Class CX and Drive Global Revenue sponsored webinar

4. Taking the Mystery Out of Email Deliverability

5. How B2B Marketers Are Using Data to Drive Demand sponsored guide

6. Tap Into Taylor Swift to Top the (Marketing) Charts MarketingProfs B2B Forum On-Demand

Scroll down for more, including industry news, community goings-on, and other useful resources.

The Four Benchmarks of an Agency's Life Cycle—And How to Profit From Them
The Four Benchmarks of an Agency's Life Cycle—And How to Profit From Them
Many marketers get to the point where they want to venture out on their own, but starting a new agency can be confusing and complicated. Here are four benchmarks to count on, and what you should measure when you get there. »
Discover the Fundamentals of Personalization and CX Management
What does personalization in marketing actually mean, and how can you incorporate it into your strategy? In Iterable's new e-book Personalization for Dummies, you'll learn how to deliver great customer experiences using all kinds of customer data, regardless of data structure. Download the e-book now. »
The Podcast Boom: Audience and Content Trends
The Podcast Boom: Audience and Content Trends
People who listen to podcasts daily say over the past two years they have been listening to podcasts more frequently and have also been listening to more titles, according to recent research. Check out the study findings. »
sponsored webinar
Get Local to Create First-Class CX and Drive Global Revenue
To create first-class customer experiences that drive revenue, you have to convey to audiences—in their local language—that you can meet their wants and needs. Learn how to localize your content so it engages and converts international customers at scale. »
Taking the Mystery Out of Email Deliverability
Taking the Mystery Out of Email Deliverability
What can you do to ensure your emails avoid spam folders and are delivered to the intended recipients' inboxes? Check out the infographic. »
sponsored guide
How B2B Marketers Are Using Data to Drive Demand
Nearly half of marketers say they believe applying a data-backed strategy improves the quality of leads, according to this new survey. However, only 20% of those surveyed say they can put their data to use to create a best-in-class demand gen strategy. So how can marketers transform somewhat-successful demand gen into strategy gold? Download this guide to learn more. »
Tap Into Taylor Swift to Top the (Marketing) Charts
MarketingProfs B2B Forum On-Demand
Taylor Swift knows a thing or two about connecting with her audience. In What B2B Marketers Can Learn from a Swiftie, Ahava Leibtag uncovers three ways Tay-tay builds those connections and shares many B2B examples you can swiftly use yourself! This B2B Forum Online recording is only available until June 30.
Offline Marketing 101
Profs Picks
You're no dummy, but you definitely want to check out Personalization for Dummies, Iterable's new easy-breezy e-book on using a personal touch in your marketing. Iterable helps brands unlock growth in the digital era by helping them deliver joyful customer experiences with communications that are a) harmonized, making every interaction a cross-channel experience and bringing together service and promotional experience; b) individualized, using data and AI to craft one-on-one communications at mass scale; and c) dynamic, transforming point-in-time campaigns to always-on adaptive journeys that scale in real-time. It's time to joy-ify your customer experience, and Iterable can help.
Afoot in the Neighborhood
MarketingProfs community goings-on
Hey, PRO members! Did you miss any of last month's stunning B2B Forum sessions? Never fear, because they are now available on-demand for your viewing pleasure. Not yet PRO? You can fix that.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
mParticle Launches Next Gen Audience Journeys to Customize CX MarTech Cube
ProteusEngage Launches Major Integration Enhancements to Help Companies Connect, Collaborate, and Scale Business Faster EIN News
B2B Software VC Firm Elsewhere Announces $175M Fund PYMNTS
Leads Database Announces Custom B2B Lead Generation Service Digital Journal
OwlPay Taps Nium for Global B2B Cross-Border Payments The Paypers
Working Capital Manager Taulia and Sustainability Rating Firm EcoVadis Team on B2B Supply Chains PYMNTS
Upcoming Events
[Webinar] Top 5 Tips for Driving Lead Gen via Email Marketing
45 minutes | sponsored by ViB
[Webinar] How to Get CX Right and Drive Global Revenue Through Localized Content at Scale
45 minutes | sponsored by Unbabel
[Webinar] The Digital Event Spectrum: How to Create Events for Every Audience
60 minutes | sponsored by ON24
[Friday Forum] Lead Generation
3 live sessions | sponsored by Selling Simplified

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