Using Data to Drive Demand: New Research for the B2B Marketer

It's no surprise that data can play a key role in the effectiveness of your organization's demand generation programs. According to this recent report, "How Marketers Are Using Data to Drive Demand," nearly half of marketers believe applying a data-backed strategy improves the quality of leads.

However, only 20% of those surveyed are confident they can put their data to use to create a best-in-class demand generation strategy. So how can marketers take their somewhat successful demand generation and transform it into one that meets and exceeds their goals?

Check out this guide to learn about:

  • Where data can have the greatest impact on demand generation
  • Common challenges surrounding data quality and quantity
  • How marketers rate their current success with data-backed marketing strategies
  • The benefits and importance behind data usage in B2B marketing
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  • Release Date: May 2, 2022
  • Sponsor: Act-On Software
  • Topic: Demand Generation
  • Price: $0


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Act-On Software

Act-On Software, the world's growth marketing leader, empowers marketers to engage targets at every stage of the customer lifecycle. We help you develop and execute smart, effective solutions based on actionable data so that you can grow your business and generate higher customer lifetime value.