MarketingProfs Today
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Tuesday, June 28, 2022

📋 Table of Contents

1. The Pain of Marketing Leaders: Why We're Overwhelmed and What We Can Do About It

2. Small Business Owners' Favorite Tactics for Different Funnel Stages

3. How and Why to Adopt a New Approach to Agile Marketing (Hint: It Works!) sponsored webinar

4. Ad Creative Best-Practices for Reddit

5. Survey Says... You're a Leader! MarketingProfs Master Class

Scroll down for more, including industry news, community goings-on, and other useful resources.

The Pain of Marketing Leaders: Why We're Overwhelmed and What We Can Do About It
The Pain of Marketing Leaders: Why We're Overwhelmed and What We Can Do About It
If you can barely remember the "once upon a time" when your marketing job was satisfying and fun, you're not alone. Marketing leaders deal with pressure from every direction. Here's why—and three steps you can take to regain control. »
Elevate Your Marketing at the Activate Summit—Now With Early Bird Pricing!
At the the Activate Summit in San Francisco, you'll discover how to elevate marketing moments, build real connection, and create lasting impact for customers. You'll also join a roster of past attendees that includes Curology, Box, StubHub, Zillow, Doordash, Squarespace, and more! Buy tickets now. »
Small Business Owners' Favorite Tactics for Different Funnel Stages
Small Business Owners' Favorite Tactics for Different Funnel Stages
Small business owners and entrepreneurs rank content marketing, social media ads, and word-of-mouth as the most effective tactics for garnering interest and attention from audiences, according to recent research. Check out the study findings. »
sponsored webinar
How and Why to Adopt a New Approach to Agile Marketing (Hint: It Works!)
Ready to demystify what it really means to be an agile marketing organization? In this webinar, we'll break down the hybrid approach that'll help you keep up with daily demands. Learn lessons from some of the world's best-known brands, hear from agile marketing experts, and walk away with a plan. »
Ad Creative Best-Practices for Reddit
Ad Creative Best-Practices for Reddit
Which creative approaches work best for advertisers on Reddit? To help marketers optimize their campaigns, the social platform created this infographic. Check it out. »
Survey Says... You're a Leader!
MarketingProfs Master Class
Ready to get the inside scoop on your market's dreams and desires, tap into endless content ideas, and show the world you're a thought leader? Then join Michele Linn, co-founder of Mantis Research, for the launch of our all-new Master Class: Using Research for Content and Thought Leadership. The first interactive Watch Party on July 13 covers Lessons 1-6.
Enroll now
Profs Picks
The best thing you can do for someone is to create a moment of joy. But as a marketer in the digital age, that can be hard now that people’s relationship with brands has fundamentally changed. Many brands struggle with disjointed communication across multiple channels, generic batch and blast messages that are out of sync with customers' behaviors and preferences, and expensive data stacks that they cannot put into action. What hasn't changed is the key to customer engagement: creating an emotional connection through joyful experiences. Iterable is a customer activation platform that helps brands deliver those experiences with harmonized, individualized, and dynamic communications. It's the only platform that can close the gap between data and interaction channels so brands can deliver joyful experiences at scale, in record time, and with incredible efficiency. Visit to learn more.
Afoot in the Neighborhood
MarketingProfs community goings-on
A new Working Webinar Series has launched! Pam Didner, Sales Enablement consultant and bestselling author of Effective Sales Enablement, launched her all new hands-on series with Aligning Marketing and Sales. Next up: Keeping Sales Enablement Going, on June 30.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
Allego Launches Allego 7 to Power Sales Enablement That Wins Sellers and Buyers PR Newswire
eZ-XPO Launches World’s First All-in-One Virtual Sales Expo Flywheel for B2B and B2C Lead Generation MarTech Series
Evinced Raises $38M Series B as Enterprises Shift Digital Accessibility Efforts Toward Software Model PR Newswire
GroupBy to Moderate B2B Connect Roundtable Discussion MarTech Series
BlockSpaces Announces Banking Relationship With Cogent Bank PR Newswire
B2B Marketplace Solv Raises $40M for Indian Expansion, BNPL PYMNTS
Upcoming Events
[Webinar] How (and Why) to Adopt the New Approach to Agile Marketing (Hint: It Works!)
45 minutes | sponsored by Aprimo
[Sales Enablement Working Webinar Series]
Session 4 | Keeping Sales Enablement Going
[Friday Forum] Customer Experience
3 live sessions | sponsored by ActiveCampaign

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