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Tuesday, July 13, 2021

📋 Table of Contents

1. Positioning as the Foundation for Great Messages

2. Four Characteristics of Won Sales Deals

3. Engage Customers & Prospects: The Marketing Power of Live-Events sponsored webinar

4. How to Create a Powerful Email Marketing Funnel

5. Today: Branding Master Class Kickoff MarketingProfs Master Class

Scroll down for more, including industry news, community goings-on, and other useful resources.

Positioning as the Foundation for Great Messages
Positioning as the Foundation for Great Messages
The goal of positioning, which is a strategic process, is to create benefit associations in the minds of your prospective customers. That's because your brand messaging won't hold up unless you've first built your positioning. Here's what you need to know. »
Want Traffic-Generating Topic Ideas for Your Content?
If you want to improve your content topic research, there's a tool for that! Just enter a seed keyword to get dozens of related content ideas and analyze their potential. Discover the most engaging headlines, find popular questions people ask, and perform a content gap analysis. Try out the tool! »
Four Characteristics of Won Sales Deals
Four Characteristics of Won Sales Deals
Sales deals that are won tend to have shorter time frames than lost deals, more email communication, more meetings, and more stakeholder involvement, according to recent research. Check out research from this study. »
sponsored webinar
Engage Customers & Prospects: The Marketing Power of Live Events
Live events hold vast, untapped potential for creating powerful connections with your customers and prospects. And the power of such brand engagement for driving business value is immense. Now is the time to amp up your live-event strategy. »
How to Create a Powerful Email Marketing Funnel
How to Create a Powerful Email Marketing Funnel
Email marketing funnels can help you lead people from interest to action. So, how can you build an effective one? Check out the infographic. »
Today: Branding Master Class Kickoff
MarketingProfs Master Class
Join us today at 2 PM ET for the kickoff of "How to Build a Standout Brand," our branding Master Class with Nick Westergaard. You'll complete the first lesson and get a chance to ask Nick your questions.
Join us.
Profs Picks
The online competition for popular content topics is intense. To gain visibility and deliver results, your content must be able to cover a topic in depth—and be well organized, well structured, and well designed. That's why a content hub strategy—establishing you as an authority on a topic—succeeds in this competitive environment. Semrush's Topic Research tool is an ideal starting point for creating effective content for hubs. Simply type in a seed keyword: You can then find relevant topics with good search potential; filter the results based on the topic's popularity, ranking difficulty, and efficiency; and select subtopics to enhance your topic clusters. Try the tool now!
We can all use a little improving of our content and marketing campaings, right? So how do leading marketing teams drive results with the best content, performance analytics, and streamlined workflows? This 45-minute on-demand webinar will show you how to create high-performing campaigns.
Afoot in the Neighborhood
MarketingProfs community goings-on
We've just added 2 more services to our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage). Branding and Analytics have joined the positioning & messaging, customer experience, and demand generation services. Each is especially designed for marketers who have important work to do but don't have the time or team to ensure success. See how MarketingProfs can help you.
TODAY: We kick off a new MarketingProfs Master Class: "How to Build a Standout Brand." To stand out today, you have to start with a powerful brand. But the rules of brand-building have changed. Join Nick Westergaard to learn how to build a brand that gets noticed in today's distracted world.
A series of 5 "working webinars" on demand gen will have you learning by doing hands-on work, not just by watching. We kick off on July 15 with the first webinar, on lead magnets. In the weeks to follow, we'll move on to list-building, welcome campaigns, sales campaigns and pipelines, and nurture campaigns. Sign up for each one to learn by doing!
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: Positioning | Customer Experience (CX) | and Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
6sense and Bombora Expand Partnership to Deliver Buyer Insights, Data, and Orchestration to Account-Based Sellers and Marketers Yahoo Finance
NetLine Introduces Unrivaled Lead Management Platform for B2B Marketers MarTech Series
Payhippo Raises $1M Toward B2B AI Lending PYMNTS
ZoomInfo and LeanData Partner to Improve B2B Lead Routing Records Demand Gen Report
Kenya’s MarketForce Raises $2M, Plans to Focus on Its B2B Retail Marketplace RejaReja TechCrunch
Firecracker PR Named as Top 2021 B2B Provider in California by Clutch MarTech Series
Upcoming Events
[Webinar] The Marketing Power of Live-Event Engagement
45 minutes | sponsored by Cvent
[Friday Forum] Marketing and Sales Enablement
3 live sessions | sponsored by Demandbase
[Webinar] LinkedIn Ads: Your Key to the Highest-Quality B2B Leads
45 minutes | presented by AJ Wilcox
[Webinar] Three Ways Sales and Marketing Can Drive More Business Together
45 minutes | sponsored by Act-On
[Doubleheader Webinar Event] Video for Inbound & Outbound, Demand Gen & Lead Gen, and More
90 minutes | sponsored by Vidyard
[Online Event] MarketingProfs B2B Forum | Fall 2021
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