Email marketing funnels can help you lead people from interest to action.

Building an effective funnel starts with selecting the right email marketing platform and continues all the way through post-purchase customer retention.

An infographic (below) from Branticles covers the basics of the process.

Specifically, the piece looks at six key steps you can take to build email marketing funnels that work.

Check out the infographic:

How to create a powerful email marketing funnel infographic

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji