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Wednesday, July 13, 2022

📋 Table of Contents

1. Three Ways to Set Your Clients Up for Success

2. NFTs: From Collectibles to Brand Engagement

3. What Makes for a Great Experience? MarketingProfs Friday Forum

4. The State of SMS Marketing in 2022

5. The Secret to Weathering Economic Uncertainty sponsored webinar

6. 53+ Reasons to Join us This October in Boston MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

Three Ways to Set Your Clients Up for Success
Three Ways to Set Your Clients Up for Success
As an agency, you have more than just the smarts to help your clients with their bottom line; You have the means to prove marketing's value to the business—and showcase your own awesomeness. »
Turn More Prospects Into Clients With Show-Stopping Pitches
$500,000 in new business? Nothing is impossible when you have unique market insights your competitors can only dream about. Here's how a UK agency used Semrush .Trends to create (and win!) show-stopping pitches. »
NFTs: From Collectibles to Brand Engagement
NFTs: From Collectibles to Brand Engagement
NFTs have had a strong debut as one-of-a-kind collectibles, but forward-thinking brands will organize around how they can take advantage of this new class of technology to mobilize customers and engage communities. »
MarketingProfs Friday Forum
What Makes for a Great Experience?
You care about your people. After all, without your customers, you wouldn't have a business. But how do you ensure a great experience for them at every touchpoint along their journey? Don't miss these three unskippable presentations on great CX from top industry experts. »
The State of SMS Marketing in 2022
The State of SMS Marketing in 2022
Most Americans say they have signed up to receive mobile text messages from a business in the past year, according to recent research from SimpleTexting. Check out the study findings. »
sponsored webinar
The Secret to Weathering Economic Uncertainty
During times of economic uncertainty, it's natural to focus on budgets and bottom lines. But even more, you should focus on your brand. In this free webinar, you'll pocket new strategies used by brands that not only survive times of fiscal unpredictability but also thrive in them. »
53+ Reasons to Join us This October in Boston
MarketingProfs B2B Forum
Whether you'd like to concentrate on content strategy, get more leads from LinkedIn ads, or recharge and overcome B2B burnout, we've got you covered! B2B Forum offers 53 insightful and inspirational sessions waiting for 450 marketers in Boston. Are you one of them? Take a peek at the program and see what's waiting for you!
Get with the program
Profs Picks
The "throwing everything at the wall to see what sticks" approach is dead—or it should be. You're not egging someone's house; you're targeting their front porch with a newspaper. To be confident in your business decisions, you have to back up your marketing strategy with trustworthy market data. Semrush .Trends gives you unique market intel your competitors only dream about: insights on the traffic to competitor websites, an instant overview of your target market, and insights on that market, including traffic size and trends, industry leaders, and target audience. Check it out now, and never fear your neighbors' wrath again.
Afoot in the Neighborhood
MarketingProfs community goings-on
You're probably familiar with the legendary Marketing Smarts Podcast, which recently passed its 500th episode (Whoa!). But did you know it now has its own YouTube show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
Acumatica Broadens Strategic Relationship With Shopify to Enhance Experiences for B2B Buyers PR Newswire
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Upcoming Events
[Master Class Watch Party | Lessons 1–6]
Using Research for Content and Thought Leadership
[Webinar] Your Secret to Weathering Economic Uncertainty
45 minutes | sponsored by BlueOcean
[Friday Forum] Customer Experience
3 live sessions | sponsored by ActiveCampaign
[Webinar] How to Audit Your Content and Website for SEO and Lead Generation
45 minutes | presented by Andy Crestodina
[Master Class Watch Party | Lessons 7–10]
Using Research for Content and Thought Leadership
[Webinar] Five Ways to Maximize Your Tradeshow ROI
45 minutes | sponsored by Cvent

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