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Together with email creation, testing & analytics platform
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Working Webinar on List-Building Launches Tomorrow!
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MarketingProfs PRO webinar
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| Join us to learn how to build a healthy, engaged list. Part of our Working Webinar series on demand generation, this is a hands-on learning experience complete with workbook. |
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| Profs Picks |
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| All of us use email for marketing, and 95% of us use open rates as a success metric. But that's about to end. Apple's Mail Privacy Protection will allow Apple Mail users to prevent senders from seeing when and where emails are opened. A lot of our opens come from Apple Mail... so what other metrics should we be tracking? Find out in State of Email Analytics report from Litmus. You'll learn about the metrics other email marketers track—and how they do it. After all, if you want your email campaigns to return the best possible ROI, you need the right performance data and accurate insights. Litmus Email Analytics will help you get both.
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| Afoot in the Neighborhood |
| MarketingProfs community goings-on |
| We've just added 2 more services to our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage). Branding and Analytics have joined the positioning & messaging, customer experience, and demand generation services. Each is specially designed for marketers who have important work to do but don't have the time or team to ensure success. See how MarketingProfs can help you. |
A series of 5 "working webinars" on demand gen will have you learning by doing hands-on work, not just by watching. We kicked off on July 15 with the first webinar, on lead magnets. This week, we'll move on to list-building, then in the following weeks to welcome campaigns, sales campaigns and pipelines, and nurture campaigns. Sign up for each one to learn by doing!
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| How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you! |
| Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on. |
| A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: Positioning | Customer Experience (CX) | and Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line. |
| News You Can Use |
| Updates from around the industry |
| SugarCRM Adds Its SugarPredict AI Capabilities to Supercharge Sales and Service Teams With Automated Sentiment Analysis Yahoo Finance |
| Demand Science Acquires Airborne App, Inc. to Further Enhance Its Global B2B Intelligence Platform Business Wire |
| Payslip Announces Expanded Leadership Team, Hiring Spree Amid Strong Business Growth PR Newswire |
| Ponterra Launches ExitPrep, a Line of Value Enhancement Services Yahoo Finance |
| Syncari Fires Up Partnerships and Experiential Marketing With Key Hires From Workato and Wrike PR Newswire |
| VSynergize Launches VInsight, a Survey-Based Lead Generation Service EIN Presswire |
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