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Wednesday, July 21, 2021

📋 Table of Contents

1. Why Marketers Should Build Trust Through Product Data

2. Five B2B Influencer Marketing Guidelines for Brands

3. Three Ways Sales and Marketing Can Drive More Business Together sponsored webinar

4. B2B Marketers' Biggest Lead Gen Challenges

5. Working Webinar on List-Building Launches Tomorrow!

Scroll down for more, including industry news, community goings-on, and other useful resources.

Why Marketers Should Build Trust Through Product Data
Why Marketers Should Build Trust Through Product Data
Brands can no longer treat product data and marketing content in isolation. Accurate, comprehensive product data is critical to building trust via emotive, interactive content. In turn, that partnership of product data and content is essential to driving sales. »
Soon, Email Open Rates Will Be Unreliable. So What Do We Do?
Apple's Mail Privacy Protection will soon make open rates unreliable—and that's scary, because 95% of marketers track open rates. So what else is there track, and how do your email analytics capabilities compare with your peers'? Find out: get the State of Email Analytics report. »
Five B2B Influencer Marketing Guidelines for Brands
Five B2B Influencer Marketing Guidelines for Brands
Influencer marketing is no longer a B2C-exclusive space. Many B2B brands are discovering the benefits of an influencer strategy. Here are five tactics to use when planning your B2B influencer campaign. »
sponsored webinar
Three Ways Sales and Marketing Can Drive More Business Together
Everyone talks about the importance of Sales and Marketing alignment, but it remains elusive in practice. It's time to change that. With some straightforward tactics, you can empower both teams, effectively attribute revenue, and boost your bottom line. »
B2B Marketers' Biggest Lead Gen Challenges
B2B Marketers' Biggest Lead Gen Challenges
B2B marketers say creating effective content and collecting quality data are the two biggest challenges they face when trying to execute their lead generation strategies, according to recent research. Check out research from this study. »
Working Webinar on List-Building Launches Tomorrow!
MarketingProfs PRO webinar
Join us to learn how to build a healthy, engaged list. Part of our Working Webinar series on demand generation, this is a hands-on learning experience complete with workbook.
RSVP here.
Profs Picks
All of us use email for marketing, and 95% of us use open rates as a success metric. But that's about to end. Apple's Mail Privacy Protection will allow Apple Mail users to prevent senders from seeing when and where emails are opened. A lot of our opens come from Apple Mail... so what other metrics should we be tracking? Find out in State of Email Analytics report from Litmus. You'll learn about the metrics other email marketers track—and how they do it. After all, if you want your email campaigns to return the best possible ROI, you need the right performance data and accurate insights. Litmus Email Analytics will help you get both.
Afoot in the Neighborhood
MarketingProfs community goings-on
We've just added 2 more services to our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage). Branding and Analytics have joined the positioning & messaging, customer experience, and demand generation services. Each is specially designed for marketers who have important work to do but don't have the time or team to ensure success. See how MarketingProfs can help you.
A series of 5 "working webinars" on demand gen will have you learning by doing hands-on work, not just by watching. We kicked off on July 15 with the first webinar, on lead magnets. This week, we'll move on to list-building, then in the following weeks to welcome campaigns, sales campaigns and pipelines, and nurture campaigns. Sign up for each one to learn by doing!
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: Positioning | Customer Experience (CX) | and Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
SugarCRM Adds Its SugarPredict AI Capabilities to Supercharge Sales and Service Teams With Automated Sentiment Analysis Yahoo Finance
Demand Science Acquires Airborne App, Inc. to Further Enhance Its Global B2B Intelligence Platform Business Wire
Payslip Announces Expanded Leadership Team, Hiring Spree Amid Strong Business Growth PR Newswire
Ponterra Launches ExitPrep, a Line of Value Enhancement Services Yahoo Finance
Syncari Fires Up Partnerships and Experiential Marketing With Key Hires From Workato and Wrike PR Newswire
VSynergize Launches VInsight, a Survey-Based Lead Generation Service EIN Presswire
Upcoming Events
[Webinar] Three Ways Sales and Marketing Can Drive More Business Together
45 minutes | sponsored by Act-On
[Doubleheader Webinar Event] Video for Inbound & Outbound, Demand Gen & Lead Gen, and More
90 minutes | sponsored by Vidyard
[PRO Webinar] Walking the Tightrope: Architecting Teams to Deliver the Talent Side of Transformation
75 minutes | B2B Backstage with Carla Johnson
[Friday Forum] Demand Generation
3 live sessions | sponsored by Adobe
[Webinar] How to Creatively Repurpose Content for Maximum Impact
45 minutes | sponsored by Terminus
[Online Event] MarketingProfs B2B Forum | Fall 2021
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