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Wednesday, August 11, 2021

📋 Table of Contents

1. Five Strategies to Increase Your Social Media Conversions

2. Three Reasons You Should Start Your Marketing Strategy While Your Product Is Still in Development

3. Demand Generation Friday Forum: More and Better Leads MarketingProfs event

4. How Long It Takes to Read the Legal Fine Print on Popular Sites

5. B2B Forum Workshops This October MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

Five Strategies to Increase Your Social Media Conversions
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Five Strategies to Increase Your Social Media Conversions
For a business to thrive on social media, its social media marketing efforts must be conversion-focused. Here are five ways to increase your social media conversion rate. »
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How to Keep Up Your Digital Momentum and Sustain Growth
Digital transformations zoomed ahead in the past year—and we marketers scrambled, relying on quick fixes to keep up. But now it's time to prep for longer-term digital success. These new resources will help you figure out how to build on your momentum and sustain growth. See how. »
Three Reasons You Should Start Your Marketing Strategy While Your Product Is Still in Development
article
Three Reasons You Should Start Your Marketing Strategy While Your Product Is Still in Development
Your shiny new product doesn't have to be ready to go before you start to market it. In fact, it's best to begin your strategy while the product is still in development to ensure you have an audience to sell to. Find out more in this article. »
MarketingProfs event
Demand Generation Friday Forum: More and Better Leads
You try to improve the quality and quantity of leads for your sales team. But there are more channels, platforms, and content formats than ever before, and it seems harder and harder to plan and test campaigns and to truly connect with customers and prospects. It's time to up your demand-gen game. »
How Long It Takes to Read the Legal Fine Print on Popular Sites
research
How Long It Takes to Read the Legal Fine Print on Popular Sites
It would take more than an hour for a person to read the legal fine print for popular online platforms such as Google, Facebook, and PayPal, according to recent research. Check out the study findings. »
B2B Forum Workshops This October
MarketingProfs B2B Forum
Need intensive, hands-on training on strategy, storytelling, or demand gen? Or maybe all three? Add one (or all) to your B2B Forum conference ticket. Hurry, seats are limited.
Learn More
Profs Picks
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Our jobs as marketers have been really hectic over the past year or so. The marketing world we knew quickly became more digital. So we reacted and pivoted and put out fires. But in order to sustain and maintain our momentum, things now have to change. What, exactly? This hub from Sitecore will give you access to resources that will help your organization move beyond a mindset of making quick fixes and start setting long-term strategic goals. This guide, based on primary research, will help you understand what happened and what needs to happen still. This infographic will give you a quick picture of global digital transformation. And these reports will explain how the pandemic affected daily responsibilities and encouraged innovation among marketers. Check them all out.
Afoot in the Neighborhood
MarketingProfs community goings-on
A series of 5 "working webinars" on demand gen will have you learning by doing hands-on work, not just by watching. We kicked off with lead magnets, then moved on to list-building, then welcome campaigns and sales campaigns and pipelines. We'll conclude the series with nurture campaigns. Sign up for each one to learn by doing!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage), is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Branding, Analytics, Positioning & Messaging, Customer Experience, and Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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Upcoming Events
AUG
13
[Friday Forum] Demand Generation
3 live sessions | sponsored by Adobe
AUG
17
[Webinar] How to Creatively Repurpose Content for Maximum Impact
45 minutes | sponsored by Terminus
AUG
19
[Webinar] 10 Benchmarks to Transform Your Webinar Programs
60 minutes | sponsored by ON24
OCT
13-14
[Online Event] MarketingProfs B2B Forum | Fall 2021
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