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Together with partnership automation solution
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Wednesday, August 25, 2021
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Combine Psychology With Demand Gen Strategy for Real Success
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MarketingProfs Master Class
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| Join Kenda Macdonald this September for a brand-new Master Class on the psychology of demand gen. You'll get hands-on instruction, backed up by science, on how to create demand gen campaigns that get your customers to act. |
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| Profs Picks |
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| You've heard of B2B partnerships, but did you know there's a wide—and wild—variety of them out there? Some are "place-based" and some are built around causes. Others involve "co-opetition" or thrive on micro-moments. The diversity in partnership types means there's something for everyone. To find your own symbiotic relationships and build healthy revenue-generating habitats, check out this field guide from Impact. What's in there? The key traits of 16 distinctive types of strategic B2B partnerships (with real-life use cases!), along with best-practices for partnerships and growth—and much, much more. Download the field guide. |
| Afoot in the Neighborhood |
| MarketingProfs community goings-on |
| A new Master Class approaches! Join Kenda Macdonald on September 14 for new insights on demand gen. You'll learn how to combine marketing automation, buyer psychology, and content marketing to improve your demand gen programs. |
| A series of 5 "working webinars" on demand gen will have you learning by doing hands-on work, not just by watching. We kicked off with lead magnets, then moved on to list-building, then welcome campaigns and sales campaigns and pipelines. We'll conclude the series with nurture campaigns. Sign up for each one to learn by doing! |
| Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage), is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Branding, Analytics, Positioning & Messaging, Customer Experience, and Demand Generation, see how MarketingProfs can help you. |
| How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you! |
| Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on. |
| A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line. |
| News You Can Use |
| Japan’s B2B Ordering and Supply Platform CADDi Raises $73M Series B Funding TechCrunch |
| Threads Styling Announces Launch of New B2B Service Threads Connect MarTech Series |
| TransPerfect Continues Investment in Digital Marketing With Webcertain Acquisition PR Newswire |
| B2B Digital Marketplace Zetwerk Nets $150M in Funding PYMNTS |
| B2B Fintech Stampli Promotes Jeff Zamczyk to CRO Yahoo Finance |
| Pakistan's B2B Marketplace and Digital Ledger Platform Bazaar Raises $30M TechCrunch |
| Freightos API Embeds Logistics and Payments Into B2B Marketplaces PYMNTS |
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