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Thursday, September 23, 2021

📋 Table of Contents

1. How to Meet Customers' New Expectations With Tried-and-True Customer Service Best-Practices

2. Intent Data's Signals: Cracking the Code, Part 1 sponsored article

3. The Digital Pivot to Online Marketing: Eric Schwartzman on Marketing Smarts

4. How to Navigate the New Era of Field Marketing sponsored webinar

5. 12 Key Benefits of Influencer Marketing for Brands

6. Today Only: Learn for Free at the MarketingProfs Open House MarketingProfs event

7. Get Up to Speed on Strategy, Demand Gen, and Storytelling MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

How to Meet Customers' New Expectations With Tried-and-True Customer Service Best-Practices
article
How to Meet Customers' New Expectations With Tried-and-True Customer Service Best-Practices
It's clear by now that the pandemic has changed interactions between businesses and customers. So what do customers expect from digital outreach and post-pandemic marketing? Here's a good place to start: customer service best-practices. »
sponsored
Streamline and Improve Your SEO and Content Marketing Efforts
Even knowledgeable and accomplished digital marketers need the right tools for content and SEO tasks—from site audits to keyword research, competitive analysis, topic generation, rank-tracking, link-building, and reporting. See how you can achieve the best possible SEO results. »
Intent Data's Signals: Cracking the Code, Part 1
sponsored article
Intent Data's Signals: Cracking the Code, Part 1
With first-, second-, and third-party intent data, marketers have the information they need to better understand their customers. In this first of a two-article series, learn about the types of intent data and methods for obtaining them. »
The Digital Pivot to Online Marketing: Eric Schwartzman on Marketing Smarts
podcast
The Digital Pivot to Online Marketing: Eric Schwartzman on Marketing Smarts
How do small and medium-sized businesses begin to take a bite out of the digital world? Author Eric Schwartzman argues that an effective transformation to online marketing requires owned media and new platforms. Read more and listen in on this fascinating conversation. »
sponsored webinar
How to Navigate the New Era of Field Marketing
Field marketers know first-hand how tough the past year and a half has been. But it's time to look ahead and prepare to navigate the new world. By using smart strategies to overcome common challenges and innovations to overcome new ones, you'll find success and exceed your goals.  »
12 Key Benefits of Influencer Marketing for Brands
infographic
12 Key Benefits of Influencer Marketing for Brands
What's so great about influencer marketing? This infographic from Americanoize provides 12 reasons why it can be a boon for brands. Check out the infographic. »
MarketingProfs event
Today Only: Learn for Free at the MarketingProfs Open House
The MarketingProfs Open House is happening right now! Register for any of our online training courses for free! »
Get Up to Speed on Strategy, Demand Gen, and Storytelling
MarketingProfs B2B Forum
Take one of our intensive half-day workshops (or all three!) to sharpen your strategy, demand gen, and storytelling skills. You can add the workshops to your B2B Forum ticket or register for each one separately.
Learn more
Profs Picks
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Content marketing and SEO are central to digital marketers' responsibilities. From on-page and tech SEO to tracking, competitive research, content generation, social media promotions, advertising, and more, we need the right tools to do our jobs effectively. Semrush's all-in-one digital marketing tool suite can empower you at every step. Featuring large and growing databases of domains, backlinks, and keywords; synchronized integrations that connect with Google tools; and robust exporting and reporting features... these tools tackls all SEO challenges, which is why 7 million people use them. Start today.
Afoot in the Neighborhood
MarketingProfs community goings-on
TODAY ONLY: the MarketingProfs Open House is happening right now. Register for any of our online training courses for free
Summer may be almost over, but our summer series of "working webinars" is still available for PRO members on demand. Check out each hands-on resource: lead magnetslist-buildingwelcome campaigns, sales campaigns and pipelines, and nurture campaigns.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage), is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, and Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
Convictional Secures $6.7M to Become the Digital Backbone of Modern, Futureproof Marketplaces Forbes
Optimizely Launches Data Core Service to Strengthen Digital Experience Platform Business Wire
FinTech Behalf Adds to Management Team to Capitalize on BNPL Opportunity in B2B Yahoo Finance
Bamboo Rose B2B Marketplace Now Available on Microsoft AppSource PR Newswire
Bizzabo Expands Leadership Team With Industry Experts as Demand for Events Grows PR Newswire
Project44 Acquires Convey for $255M to Provide End-to-End Supply Chain Visibility TechCrunch
Oracle Announces Fusion Marketing, the First Solution to Fully Automate Lead Generation and Qualification PR Newswire
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