What's so great about influencer marketing?

An infographic (below) from Americanoize provides 12 reasons why it can be a boon for brands.

The piece explores some of the key benefits of the approach, including its effectiveness in boosting awareness, credibility, and reach.

It also looks at influencer marketing budget trends.

Check out the infographic:

12 benefits of influencer marketing infographic 

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji