MarketingProfs This Week

Saturday, January 22, 2022

📋 Table of Contents

1. 10 Content Marketing Trends to Watch in 2022

2. The Benefits of Having an Internal Evangelist Program: Dan Sanchez on Marketing Smarts

3. How to Use Google Search Console Insights for Your SEO Strategy

4. Five Lessons Marketers Can Learn From Online Reviews

5. Four Ways to Use Customer Surveys to Boost Lead Conversion

6. How People Want Brand Messaging to Make them Feel

7. 10 Important Google Search Algorithm Updates From 2021

8. Register Now for the Spring B2B Forum Online MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

10 Content Marketing Trends to Watch in 2022
infographic
10 Content Marketing Trends to Watch in 2022
Directional data, content proliferation, and instantaneous demand are some of the content marketing trends to keep an eye on this year, according to a recent infographic from Search Engine Journal. Check out the infographic. »
The Benefits of Having an Internal Evangelist Program: Dan Sanchez on Marketing Smarts
podcast
The Benefits of Having an Internal Evangelist Program: Dan Sanchez on Marketing Smarts
Turning fans into brand evangelists doesn't have to come from outside influencers. Dan Sanchez from Sweet Fish Media shares how giving employees the freedom to establish their own personal brands can have a positive impact on the company's growth. Read more and listen in on this fascinating conversation. »
How to Use Google Search Console Insights for Your SEO Strategy
article
How to Use Google Search Console Insights for Your SEO Strategy
If you're not yet using Google Search Console Insights to improve your SEO, it's time to start. More than just an analytics dashboard, GSCI answers specific SEO questions; best of all, it's completely free. »
Five Lessons Marketers Can Learn From Online Reviews
article
Five Lessons Marketers Can Learn From Online Reviews
Online reviews are of course useful for prospective customers seeking information about a business. But the education goes both ways: Businesses can learn a lot from their own customers by paying attention to reviews. This article highlights five of the major lessons. »
Four Ways to Use Customer Surveys to Boost Lead Conversion
article
Four Ways to Use Customer Surveys to Boost Lead Conversion
Customers love to give feedback, and companies should love it get it—especially because focused feedback can increase your lead conversion rate. Here's how. »
How People Want Brand Messaging to Make them Feel
research
How People Want Brand Messaging to Make them Feel
In times of crisis, people say they want brand messaging to make them feel happy and motivated, according to recent research. Check out the study findings. »
10 Important Google Search Algorithm Updates From 2021
infographic
10 Important Google Search Algorithm Updates From 2021
This piece covers the ten most influential updates that Google made to its search algorithm in 2021 in chronological order. Check out the infographic. »
Register Now for the Spring B2B Forum Online
MarketingProfs B2B Forum
The hotly anticipated spring B2B Forum Online is back! Join us April 6-7 for two days packed with keynotes and presentations geared toward crushing your B2B marketing in 2022. You'll walk away buzzing with new ideas courtesy of today's top marketers. So block off your calendar and sharpen your pencils, because registration for B2B Forum is open now!
Sign me up
Afoot in the Neighborhood
MarketingProfs community goings-on
It's a bird... it's a plane... No, it's a brand new Digital Brand Activation Working Webinar series hosted by Nick Westergaard! Send your next campaign up, up, and away with the next hands-on session on January 27, Connect Your Digital Dots.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Fractional CMOMarket ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
Did You Miss Us?
Recent MarketingProfs content
Five Lessons Marketers Can Learn From Online Reviews »
Are B2B Firms Dedicating Staff Exclusively to Account-Based Marketing? »
10 Content Marketing Trends to Watch in 2022 [Infographic] »
3 Steps to Help Move Your DEI Goals Forward »
Get the Science of Marketing Right to Be Free to Do the Art »
The World's Biggest Social Networks (And Who Owns Them) [Infographic] »
News You Can Use
Updates from around the industry
Lucidworks Launches Search Analytics SaaS Platform to Understand User Intentions VentureBeat
B2B Data Platform Ocean.io Raises $7M to Help Enterprises Sell More VentureBeat
Ciracom Cloud Launches Its B2B Marketplace MarTech Series
OneScreen.ai Hires HR Veteran Adam Reidel for Newly Created Head of People Operations Role Business Wire
Skydeo Launches B2B AccountsGraph for Account-Based Marketing PRWeb
Moz Launches Tool to Help SEOs Make Sense of Google's Page Experience Update PR Newswire
ON24 Go Live Now Available to Quickly and Easily Run Live-Streamed Digital Events Yahoo Finance
Iterable Expands Leadership Team With Adriana Gil Miner as Chief Marketing Officer Yahoo Finance
Upcoming Events
JAN
27
[Webinar] How to Use Customer Reviews to Drive Demand
45 minutes | sponsored by TrustRadius
JAN
27
[Digital Brand Activation Working Webinar]
Connect Your Digital Dots | 60 minutes
FEB
3
[Webinar] Top 3 Ways to Drive Revenue in 2022 and Beyond
60 minutes | sponsored by Sendoso
FEB
3
[Digital Brand Activation Working Webinar]
Plan for Growth | 60 minutes
FEB
11
[Friday Forum] Future Trends
3 live sessions | sponsored by MNTN
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