MarketingProfs This Week

Saturday, December 18, 2021

📋 Table of Contents

1. Eight Lessons Learned From Giving 100+ Webinars

2. 2022 Marketing Predictions for an Increasingly Digital World

3. Global Ad Spend 2021-2022: Where Budgets Are Going

4. Top 5 Advertising Trends to Watch Right Now

5. The State of Creative Operations in 2021

6. How to Stop Shiny-Object Syndrome in B2B Marketing (Article 2 of 3)

7. Brains Before Budget MarketingProfs PRO

Scroll down for more, including industry news, community goings-on, and other useful resources.

Eight Lessons Learned From Giving 100+ Webinars
article
Eight Lessons Learned From Giving 100+ Webinars
Webinars are more prevalent than ever, and that won't change any time soon. To reduce hiccups and improve the experience for attendees, follow these eight tips. »
2022 Marketing Predictions for an Increasingly Digital World
article
2022 Marketing Predictions for an Increasingly Digital World
2020 and 2021 have been transformative for B2B marketers, and the trend toward digitalization of marketing will continue into 2022, argues this article. »
Global Ad Spend 2021-2022: Where Budgets Are Going
research
Global Ad Spend 2021-2022: Where Budgets Are Going
Social media, online video, and search were the ad channels that saw some of the strongest year-over-year growth in 2021, and further growth in spend is expected in 2022, according to recent research. Check out the study findings. »
Top 5 Advertising Trends to Watch Right Now
article
Top 5 Advertising Trends to Watch Right Now
The rise of new channels such as Connected TV and technologies such as voice search have moved advertising in new directions. This article covers five major trends in ad tech today and what advantages they give to businesses. »
The State of Creative Operations in 2021
infographic
The State of Creative Operations in 2021
Two-thirds of creative teams say there has been an increase in their workloads in 2021 compared with their pre-pandemic workloads, according to recent research. Check out the infographic. »
How to Stop Shiny-Object Syndrome in B2B Marketing (Article 2 of 3)
article
How to Stop Shiny-Object Syndrome in B2B Marketing (Article 2 of 3)
New marketing platforms pop up every day, but every shiny new tactic isn't necessarily right for your company. Our second article on panic marketing covers "shiny-object syndrome" and what can be done to avoid it. »
Brains Before Budget
MarketingProfs PRO
Don't spend another dime on your digital marketing activation until you have a solid strategy. In Brains Before Budget (Session 1 of 4 in our Digital Brand Activation Working Webinar Series), you'll lay the foundation. One part workbook, one part webinar, 100% action-oriented. Take your next campaign to the moon.
To the moon
Afoot in the Neighborhood
MarketingProfs community goings-on
Happy Holidays, marketers! MarketingProfs Today will take a break the week of December 27 to give everyone time to digest and adjust to the New Year. We'll resume our usual schedule on Tuesday, January 4.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Fractional CMOMarket ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
Did You Miss Us?
Recent MarketingProfs content
Top 5 Advertising Trends to Watch Right Now »
Global Ad Spend 2021-2022: Where Budgets Are Going »
Eight Lessons Learned From Giving 100+ Webinars »
Brand Voice in 2021: More Important and More Difficult [Infographic] »
[Infographic] Four Hiring Trends Marketing Managers (and Marketers and Creatives) Need to Know »
Growth, Brand, and Retention Problems? You Might Be Panic Marketing (Article 1 of 3) »
News You Can Use
Updates from around the industry
Beautiful.ai Experiences Growth by Empowering Hybrid Teams PR Newswire
Integrate Alters Roadmap to Adapt to Changing B2B Buying Process MarTech
Arturo Names Anita Tulsiani as Chief Marketing Officer Yahoo Finance
Equifax Simplifies B2B Payments With Digital Onboarding Solution Business Insider
Madison Logic Releases Enhanced Account Prioritization Capabilities for Global Enterprise B2B Marketers MarTech Series
Influitive Acquires Employee Advocacy Platform PostBeyond Business Wire
Pantheon Launches Agency Match Program and Partner Directory to Help Organizations Build Immersive Digital Experiences Pantheon
Mediafly Announces Agreement to Acquire InsightSquared, Creating Complete Enablement and Intelligence Platform for B2B Revenue Teams PR Newswire
Upcoming Events
JAN
13
[Digital Brand Activation Series] Brains Before Budget
Working Webinar with Nick Westergaard | 60 minutes
JAN
14
[Friday Forum] Email Marketing
3 live sessions | sponsored by Vidyard
JAN
20
[Digital Brand Activation Series] Do More With Less
Working Webinar with Nick Westergaard | 60 minutes
FEB
11
[Friday Forum] Future Trends
3 live sessions | sponsored by MNTN
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