Marketers increasingly believe that brand voice is critical to connecting with customers, and they also say striking the right tone is increasingly difficult, according to recent research from Phrasee.

The research was based on data from a survey conducted in 2021 among 300 senior marketers in the United States.

Some 88% of marketers say their brand language helps their brand connect with customers, up from 74% who said the same a year ago.

However, 68% of marketers say they are under more stress to strike the right brand tone compared with a year ago.

An infographic (below) explores these findings and additional insights from the survey.

Check out the infographic:

Brand voice survey 2021 infographic 

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Brand Voice in 2021: More Important and More Difficult [Infographic]

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image of Ayaz Nanji

Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji