Saturday, February 12, 2022
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It's Only a Clue if You Know What to Look For…
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MarketingProfs PRO webinar
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| Your customers experiencing a lot of "noise"—info that may or may not be important to solving their dilemmas. So how can you find out what is important to them so you can deliver what they're looking for? Spend your Feb. 17 lunch hour with CX expert and MarketingProfs Smarty Pants Jeannie Walters to Uncover Customer Clues, the second session of her B2B Content as CX Working Webinar Series. You'll fill a workbook with ideas to give buyers exactly what they're looking for. |
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| Afoot in the Neighborhood |
| MarketingProfs community goings-on |
| Our new Working Webinar is B2B Content as CX, and the second session, Uncover Customer Clues, happens on February 17. Don't miss host Jeannie Walters and her CX expertise in this hands-on event. |
| Did you miss our very own rockstar Kenda Macdonald's Fewer Random Acts of Content webinar? Never fear, because it's now available to watch on-demand. Check it out! |
| Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Fractional CMO, Market Research, Branding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you. |
| How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you! |
| Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on. |
| A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line. |
| News You Can Use |
| Updates from around the industry |
| Brightcove Acquires Audience Insights Company Wicket Labs Demand Gen Report |
| Gympass Names Former Google Executive as Chief Revenue Officer and Former HubSpot Leader as Chief Marketing Officer Business Wire |
| IDG Communications Acquires Selling Simplified to Become the Largest Provider of B2B Tech Leads Globally Yahoo Finance |
| DemandScience Announces the Strategic Acquisition of Switzerland-Based Finity SA Business Wire |
| 6sense Named G2's 2022 Best Software Award for Marketing Software PR Newswire |
| Marc DeBevoise Joins Brightcove as Chief Executive Officer Business Wire |
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