📋 Table of Contents

Saturday, September 11, 2021

📋 Table of Contents

1. How to Make Your Brand's Storytelling More Compelling

2. B2B Enterprise Marketing Strategy in a Pandemic World: Chris Brogan on Marketing Smarts

3. Outcomes Are In: Why Outcome-Based Marketing Is So Successful

4. How to Produce Measurable Marketing Results: Lessons From Revenue Rock Stars sponsored

5. How to Build an Effective B2B Customer Retention Plan

6. Are Businesses Creating and Using Brand Guidelines?

7. How Emotional Intelligence Impacts Career Success

8. What's the Secret to Demand Gen Success? MarketingProfs Master Class

Scroll down for more, including industry news, community goings-on, and other useful resources.

article

How to Make Your Brand's Storytelling More Compelling

Ideally, the stories you tell in your marketing accentuate the positive, because that's what gets people to buy. But if people are going to care about your story in the first place, it needs conflict. Here's how to make your storytelling more compelling. »

podcast

B2B Enterprise Marketing Strategy in a Pandemic World: Chris Brogan on Marketing Smarts

Executive-level strategist and best-selling author Chris Brogan lays a course for big B2B companies to get past planning and dig deeper to create an organizational (or even multi-organizational) marketing strategy. Read more and listen in on this fascinating conversation. »

article

Outcomes Are In: Why Outcome-Based Marketing Is So Successful

Marketing goals can become blurry for even the most seasoned pros. Switching to an outcome-based approach helps align those goals with business outcomes. Here's how it works. »

sponsored

How to Produce Measurable Marketing Results: Lessons From Revenue Rock Stars

As a digital marketer, you're expected to have a positive impact on company revenue. But how? How do you ensure measurable results? Ann Handley, Seth Godin, Jay Baer, and a score of other bright minds have some brilliant—and practical—ideas in this webinar series. »

article

How to Build an Effective B2B Customer Retention Plan

Every business suffers from a certain degree of customer churn, but if you use the right tactics to retain customers, you can reduce churn. Start by creating an effective customer retention plan. »

research

Are Businesses Creating and Using Brand Guidelines?

Less than one-third of businesses say they have brand guidelines that are well known and used by most of the organization, according to recent research. Check out the study findings. »

infographic

How Emotional Intelligence Impacts Career Success

This infographic from GradSchoolCenter delves into exactly what emotional intelligence is and why it's often key to career success. Check out the infographic. »

What's the Secret to Demand Gen Success?

MarketingProfs Master Class

Join Kenda Macdonald this September for a brand-new Master Class on the psychology of demand gen. You'll get hands-on instruction, backed up by science, on how to create demand gen campaigns that get your customers to act.

Reserve your seat

Afoot in the Neighborhood

MarketingProfs community goings-on

A new Master Class approaches! Join Kenda Macdonald on September 14 for new insights on demand gen. You'll learn how to combine marketing automation, buyer psychology, and content marketing to improve your demand gen programs.

Summer may be almost over, but our summer series of "working webinars" is still available for PRO members on demand. Check out each hands-on resource: lead magnets, list-building, welcome campaigns, sales campaigns and pipelines, and nurture campaigns.

Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage), is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Marketing Research, Branding, Analytics, Positioning & Messaging, Customer Experience, and Demand Generation, see how MarketingProfs can help you.

How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!

Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.

A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.

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How to Make Your Brand's Storytelling More Compelling »

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Nearly Painless Change Management: Katie Robbert of Trust Insights on Marketing Smarts [Podcast] »

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News You Can Use

Updates from around the industry

Sitecore Acquires AI-Powered Digital Search Platform Reflektion PR Newswire

Data Axle Acquires Lake Group Media and DonorBase EIN Presswire

Verint Completes Acquisition of Conversocial Yahoo

Novi Raises $10.3M for Its B2B Marketplace of Sustainable Suppliers Forbes

Acquia to Acquire Widen, Advancing Acquia Open Digital Experience Platform Business Wire

Zeotap Brings in Liberty Global Ventures in Series C Funding Round Extension PR Newswire

Marpipe Raises $8M Series A to Build Operating System for Creative Testing Yahoo

Digital River and Chargify Enhance B2B SaaS Subscription Capabilities With New Partnership Yahoo Finance

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