Less than one-third of businesses say they have brand guidelines that are well known and used by most of the organization, according to recent research from Lucidpress.

The report was based on data from a survey of 452 professionals who work for businesses in a wide range of industries.

Only 30% of respondents say they have brand guidelines that are well known and used by most of their organization when creating content, ads, presentations, and other materials.

Some 23% say their brand guidelines are used only by their creative teams, and 19% say they have guidelines that are followed some of the time. And 13% say they have guidelines that aren't used and/or can't be found.

Some 15% of respondents say their business does not have any brand guidelines.

Percentage of companies that widely use brand guidelines

Some 77% of respondents say off-brand content is created by their business at least a few times a year.

How often off-brand content is created at companies

Some 92% of respondents say their business uses creative templates, though only 16% say templates are used across their entire organization.

Who at a company uses templates

About the research: The report was based on data from a survey of 452 professionals who work for businesses in a wide range of different industries.

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji