MarketingProfs This Week

Saturday, September 18, 2021

📋 Table of Contents

1. How iOS 15 Will Kill Email Open Rates—And How Marketers Can Prepare

2. The Power and Value of Brand: Maggie Gross on Marketing Smarts

3. The 10 Brands Americans Feel Most Intimately Connected to in 2021

4. 12 Key Digital Content Distribution Channels

5. How to Use ABM Tactics to Support Sales and Influence Buying Committee Decisions

6. The 5 Most Important Skills for the Future of Marketing

7. The 4Es of Video: How to Align Your Marketing Content Strategy With Buyer Expectations

8. Get the Team Together MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

How iOS 15 Will Kill Email Open Rates—And How Marketers Can Prepare
article
How iOS 15 Will Kill Email Open Rates—And How Marketers Can Prepare
Email marketers place a lot of emphasis on open rate, but that's a metric that may not matter much, come iOS 15. Here's how marketers can prepare for the impending change. »
The Power and Value of Brand: Maggie Gross on Marketing Smarts
podcast
The Power and Value of Brand: Maggie Gross on Marketing Smarts
Is there a straightforward way to connect brand investment with revenue? Maggie Gross of Deloitte Digital thinks so. She joined the Marketing Smarts podcast to discuss how to calculate the true value of brand. Read more and listen in on this fascinating conversation. »
The 10 Brands Americans Feel Most Intimately Connected to in 2021
research
The 10 Brands Americans Feel Most Intimately Connected to in 2021
Apple, Amazon, and Disney are the major brands people in the United States feel most intimately connected to, according to recent research. Check out the study findings. »
12 Key Digital Content Distribution Channels
infographic
12 Key Digital Content Distribution Channels
This infographic from SEMRush covers 12 essential platforms and media types that you can use to share your content. Check out the infographic. »
How to Use ABM Tactics to Support Sales and Influence Buying Committee Decisions
article
How to Use ABM Tactics to Support Sales and Influence Buying Committee Decisions
Toward the end of a B2B buying cycle, marketers may think their job is over. But they can still help close the deal by using account-based marketing tactics to continuously support Sales and further influence decision-makers. »
The 5 Most Important Skills for the Future of Marketing
research
The 5 Most Important Skills for the Future of Marketing
Executives say proficiency in content marketing, strategy, and data/analytics will be the most important skills for marketers in the future, according to recent research. Check out the study findings. »
The 4Es of Video: How to Align Your Marketing Content Strategy With Buyer Expectations
article
The 4Es of Video: How to Align Your Marketing Content Strategy With Buyer Expectations
The expectations of today's B2B have changed; they now seek out on-demand content to research solutions on their own before contacting your company. That's why video is the perfect content format to reach those buyers. Here's how. »
Get the Team Together
MarketingProfs B2B Forum
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Afoot in the Neighborhood
MarketingProfs community goings-on
Summer may be almost over, but our summer series of "working webinars" is still available for PRO members on demand. Check out each hands-on resource: lead magnetslist-buildingwelcome campaigns, sales campaigns and pipelines, and nurture campaigns.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage), is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, and Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
Did You Miss Us?
Recent MarketingProfs content
How iOS 15 Will Kill Email Open Rates—And How Marketers Can Prepare »
The 10 Brands Americans Feel Most Intimately Connected to in 2021 »
12 Key Digital Content Distribution Channels [Infographic] »
Outcomes Are In: Why Outcome-Based Marketing Is So Successful »
B2B Enterprise Marketing Strategy in a Pandemic World: Chris Brogan on Marketing Smarts [Podcast] »
How Emotional Intelligence Impacts Career Success [Infographic] »
News You Can Use
Updates from around the industry
Forrester Introduces New Forrester Decisions Services for B2B Marketing Leaders The Street
Egyptian Startup Capiter Raises $33M to Expand B2B E-Commerce Platform Across MENA TechCrunch
Melio Raises $250M to Fuel Expansion of Its B2B Payments Platform and Forge New Partnerships The Street
Compliance Automation Startup Strike Graph Raises $8M Series A Funding Business Wire
Crownpeak Launches Experience Optimization Engine Powered by Dynamic Yield PR Newswire
Tazapay Partners With B2B Marketplaces to Further Enable International Trade with Escrow Payments Yahoo Finance
The Logic Chooses MEI Global LLC to Expand B2B and International Licensing Partnerships MarTech Series
LinkedIn Adds Long-Form Posts for Company Pages, New Ad Performance Measurement Options Social Media Today
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